RealTruck Announces CEO

RealTruck, Inc. announced that it has appointed Carl-Martin Lindahl as CEO.

Lindahl will replace long-serving CEO, Bill Reminder, who announced his retirement earlier this year, according to the company's news release. 

Effective November 28, 2022, RealTruck said Lindahl will lead the company as it aims to expand into new product lines, deliver consumer engagement across the RealTruck.com platform, and leverage technology to provide new business-building services.

"Carl-Martin has an impressive background leading multi-channel manufacturing brands and a proven track record of successfully building organizations and teams through the use of technology and innovation," said Marc Magliacano, chairman of RealTruck's Board of Directors. "We thank Bill for his nearly two decades of service to the company and we are thrilled to welcome Carl-Martin to the RealTruck family. We are confident that Carl-Martin has the experience and strategic vision to build upon RealTruck's legacy of industry leadership and success to further expand and grow our superior brand, product, and distribution platform globally."

Lindahl joins RealTruck after four years as CEO of SVP Worldwide. Prior to SVP Worldwide, Lindahl led KitchenAid and was vice president overseeing products, brands, and engineering for Whirlpool in Europe, the Middle East, and Africa. He joined Whirlpool as VP overseeing corporate strategy, business development, and innovation in 2012, and led acquisitions in Asia, Europe, and the Americas. Earlier in his career, Lindahl held roles at McKinsey & Company as well as Nestle.

"As a lifelong automotive enthusiast, I'm excited to join the RealTruck team as they continue to scale the incredibly strong portfolio of products, brands, and services. I look forward to working with the company's retail, distribution, and OEM partners to find new and innovative ways to inspire more truck owners to transform their trucks with our purpose-built accessories designed for life's adventures," said Lindahl.