The St. Christopher Truckers Relief Fund (SCF) announced the launch of the Highway Heroes Campaign in celebration of this year's National Truck Driver Appreciation Week (NTDAW), which runs from Sept. 11-17.
The month-long campaign, which kicked off Sep. 1, is sponsored by Brenny Transportation, Progressive Commercial Insurance, Pilot Company, Cobra Electronics, Intact Insurance - Accident & Health, Total Quality Logistics, and Echo Global Logistics.
This year's campaign will recognize drivers as essential trucking heroes by highlighting and sharing their stories on a NTDAW landing page on the St. Christopher website and on social media. Participating companies can submit stories and pictures of drivers they know, love, and respect to share their stories with the rest of the U.S.
"We are excited to collaborate with new and existing sponsors to spend not just a week but an entire month showing truck drivers out there how much we appreciate them," said Shannon Currier, director of philanthropy at St. Christopher. "This campaign will bring positive exposure to the industry and highlight the goodness and generosity of the entire trucking community."
The SCF provides short-term relief to Class A OTR drivers suffering from an illness or injury that took them out of work within the last year. The CF also provides several free preventative health and wellness programs for TR drivers in an effort to keep them on the road, including tobacco cessation, diabetes prevention, and flu, pneumonia and shingles vaccines.
"Brenny supports St. Christopher Fund's mission because drivers pay attention to how you show your value towards professional truck drivers," said Joyce Brenny, Brenny Transportation owner and SCF board president. "I think Brenny's 90% driver retention and being named a Best Fleet to Drive for says it all! Thank you to the participating companies. I only hope more trucking companies choose to donate and support St. Christopher Truckers Relief Fund. Together, we can make a difference."