Wil-Ro Signs New Partners, Expands Distributor Network

Wil-Ro, Inc. announced it has signed three new distributor partners in the first quarter of 2022.

The new distributors from Q1 2022 are Impco Parts, Niagara Truck Equipment, and Erie Fleet Solutions.

The new additions to New York and Pennsylvania mark Wil-Ro’s expandsion in the Northeast region, while Kentucky helps expansion in the Southeast.

“We’re excited to have these companies join the Wil-Ro Distributor Network,” said Joshua J. Coster, president/owner of Wil-Ro, Inc. “The industry faces limited chassis availability and supply chain storage, impacting us all. Thinking creatively and being strategic is a collaborative effort. Wil-Ro is offering unique financing options to new partners, providing up to 180-days interest-free through Northpoint Commercial Finance, as well as streamlined freight opportunities to maximize cost-effectiveness."

Wil-Ro said it is optimistic for the second half of 2022 to overcome shared obstacles.

“We’re experiencing strong demand for our Flatbed Series and Landscape Series, said Katelyn McGuire, business development team member of Wil-Ro, Inc. “Our team has been extensively reviewing target markets in the West for new growth opportunities, and we're specifically eyeing Texas, Arizona and California, which all reflect this need for flatbeds and landscapes among their work truck communities."