Geoforce, a global leader in rugged asset tracking, has launched the GT1c, which leverages cellular technology and has a more cost-effective, purpose-built design to enable rugged cellular equipment tracking at scale. The GT1c complements Geoforce's full range of satellite tracking devices.
Operating on AT&T’s Network
GT1c is expected to quickly become the industry-leading, long-life cellular tracking device, Geoforce said. It will operate on AT&T’s network, which was purpose-built for the next era of IoT connectivity. The device’s launch builds on a recently announced collaboration with AT&T Business, representing the first product outcome of the relationship and bringing carrier-supported industrial asset tracking to market.
“Geoforce took the same customer-centric approach we use in developing our satellite trackers to create a new ultra-rugged cellular market category with the launch of this first-of-its-kind cellular asset tracker - the GT1c,” said James MacLean III, CEO of Geoforce. “Its fully encapsulated design, rugged reinforced bezel, and intrinsic safety certification ensure it can survive in hazardous, heavy-vibration environments and extreme temperature ranges, and it's priced so our customers can afford to track almost every asset class.”
How the GT1c Works
The GT1c captures and feeds smart location updates into Geoforce’s mobile-enabled asset intelligence platform, providing field operations and asset managers with unmatched visibility into the location, movement, and utilization of industrial assets and equipment. Other benefits include:
- Industry-first rugged cellular tracker purpose-built for non-powered assets
- Up to 10-year battery life delivering low total cost of ownership (TCO) and near-zero maintenance
- Scalable deployment with low-cost hardware, cellular connectivity, and simple installation with reliable indoor/outdoor visibility
- Engineered for extreme environments, intrinsically safe and Zone 0 certified for operation in explosive environments
“The GT1c will enable our channel partners and resellers to capture market share and grow existing customer accounts by providing a solution to track more asset classes and improve operational efficiency,” MacLean added.
GT1c Pilot Program
In a pilot program with Black Diamond Equipment Rental, the GT1c demonstrated that expanding tracking across mid-tier and small assets is both practical and operationally impactful.
The heavy-duty equipment rental company expanded tracked inventory by 26% across smaller and mid-tier construction and oil and gas rental assets. The result was a significant reduction in operational friction and time savings expected to exceed 500 hours per year.
“Geoforce’s new GT1c is a strong example of how AT&T’s global cellular network enables the next generation of industrial IoT," said Cameron Coursey, vice president of Connected Solutions at AT&T. "With the scale, reliability, and economics required for enterprise deployments, our network is purpose built to support solutions like the GT1c that help businesses track more assets, operate more efficiently, and unlock greater value across their operations.”
The Global Asset-Tracking Market
The GT1c joins the Geoforce family of intrinsically safe, battery-powered GT-series devices, which set the standard for equipment location visibility and utilization. The technology and low cost of the GT1c make it ideal for asset-heavy industries, including:
In a global asset-tracking market with a TAM of $30 billion, according to analysts, Geoforce said the GT1c has solved technical limitations in cellular tracking, and affordability is the outcome. Geoforce trackers set the standard for satellite and cellular equipment location tracking and provide visibility and utilization monitoring, even in the world’s harshest environments and most remote locations, at a price point that makes tracking all asset classes feasible.
