GreenRoad, a provider of driver performance management, has sharpened the focus on driver safety at South Mill, a mushroom and produce grower and distributor.

GreenRoad’s solution, initially deployed across the company’s tractor/trailer fleet, has now been expanded to all company vehicles including farm vehicles, dump trucks, and administrative vehicles. The expanded use of GreenRoad has resulted in further improvements in idling time, reductions in fuel consumption and collision risk reductions, according to GreenRoad.

South Mill, headquartered in Kennett Square, Pa, is a vertically integrated mushroom and produce operator serving the Eastern U.S. South Mill where it delivers 1.3 million lbs. of mushrooms, produce, and third party refrigerated freight per week in 80 outbound loads. The South Mill fleet of 70 tractor and refrigerated trucks make deliveries around the clock to most major cities east of the Rockies, from six major distribution centers, including from its headquarters in Kennett Square.

South Mill began with a three-month GreenRoad trial in five trucks and has since expanded GreenRoad to all company vehicles, including farm vehicles, dump trucks, and managerial and administrative automobiles.

South Mill initially measured a baseline GreenRoad Safety Score of 38. After 30 days of using GreenRoad, the average Safety Score dropped substantially, and now averages around 8-9 per month. GreenRoad said it considers any Safety Score below 20 safe.

GreenRoad data is based on the GreenRoad Safety Score which is automatically calculated through the use of sophisticated in-vehicle and smartphone-based technology that captures and tabulates risky or fuel inefficient driving events; the lower the Safety Score, the safer the driver. Driving is measured across five categories: braking, acceleration, corner handling, lane handling and speeding.