Related: Merchant Fleet’s Charlton Earns Spot on Women in Tech List
Merchants' Executive Earns Women in Business Award
Merchants Fleet’s VP of Marketing & Innovation, Amanda Rogers, received a 2020 Outstanding Women in Business Award from NH Business Review.

Rogers received her award on Feb. 13 at the Manchester Country Club in Bedford, New Hampshire.
Photo via Merchants Fleet.
Merchants Fleet’s VP of Marketing & Innovation, Amanda Rogers, received a 2020 Outstanding Women in Business Award from NH Business Review.
The Outstanding Women in Business Award is an annual award that celebrates the successes and achievements of women who have had a lasting impact on New Hampshire’s business community as leaders and role models.
Rogers was selected for her track record as a young professional and executive.
Rogers joined Merchants in January 2018 and since then she has led a corporate rebrand, a web launch, and a move to a new headquarters. Her team also launched the company’s Fleet Summit, an event with over 400 attendees from the fleet industry.
“Diversity is a critical component of any company’s leadership team, and that includes a diversity of age,” said CEO Brendan P. Keegan. “When I joined Merchants, I focused on building a leadership team that mirrored our employees in age, gender, and race. Amanda continuously adds creative thinking and tremendous value, and she is a great example of what young professionals can accomplish when they are given a seat at the table.”
About a third of Merchants Fleet’s employees are millennials.
Rogers received her award Feb. 13, 2020.
Originally posted on Automotive Fleet
More Leasing

Union Leasing Announces New Identity as Moventum Fleet Management
Union Leasing becomes Moventum Fleet Management, reflecting its expanded focus on full-service fleet management and growth.
Read More →
Merchants Fleet Evolves FleetShare
Merchants Fleet’s upgraded FleetShare platform boosts efficiency with keyless access, real-time data, telematics integration, and tools for smarter, scalable fleet management.
Read More →
Element and Motus Team Up to Offer Smarter Mobility Options for Fleets
The goal? Help companies optimize costs, simplify compliance, and support drivers, no matter what they’re driving.
Read More →
Fleet Managers: It's Time to Evaluate Your FMC!
Help shape fleet services! Share your insights in the 2025 Fleet Management Company Research survey. Quick, anonymous, and impactful for fleets of all sizes.
Read More →
PacLease News: PacLease Celebrates 45th Anniversary
Paccar Leasing’s PacLease marks 45 years of full-service leasing operations, growing from 17 franchises to a global network supporting nearly 41,000 vehicles across five countries.
Read More →
Merchants Fleet Talks Total Cost of Ownership and Tech Trends
How is Merchants Fleet using AI, data, and electrification to transform fleet management? Nick Delyani breaks it down.
Read More →
Fleet Industry Veteran Matt Dyer Appointed as New CEO of Merchants Fleet
Merchants Fleet welcomes Matt Dyer as CEO, bringing decades of leadership expertise.
Read More →
Penske Truck Leasing Lights Up New Solar-Powered Facility Initiative
Penske Truck Leasing powers up with solar! Discover how new rooftop systems at U.S. locations are driving sustainability, cutting costs, and reducing emissions.
Read More →
Merchants Fleet Taps Ridecell to Streamline Short-Term Leasing
Merchants Fleet teams up with Ridecell to enhance fleet lifecycle management, enabling real-time vehicle tracking and data-driven decision-making.
Read More →
Holman Marks 100 Years of 'Driving What's Right'
Holman celebrates 100 years of innovation in automotive services, from fleet management to vehicle upfitting, while staying true to its customer-first philosophy.
Read More →
