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Merchants' Executive Earns Women in Business Award
Merchants Fleet’s VP of Marketing & Innovation, Amanda Rogers, received a 2020 Outstanding Women in Business Award from NH Business Review.

Rogers received her award on Feb. 13 at the Manchester Country Club in Bedford, New Hampshire.
Photo via Merchants Fleet.
Merchants Fleet’s VP of Marketing & Innovation, Amanda Rogers, received a 2020 Outstanding Women in Business Award from NH Business Review.
The Outstanding Women in Business Award is an annual award that celebrates the successes and achievements of women who have had a lasting impact on New Hampshire’s business community as leaders and role models.
Rogers was selected for her track record as a young professional and executive.
Rogers joined Merchants in January 2018 and since then she has led a corporate rebrand, a web launch, and a move to a new headquarters. Her team also launched the company’s Fleet Summit, an event with over 400 attendees from the fleet industry.
“Diversity is a critical component of any company’s leadership team, and that includes a diversity of age,” said CEO Brendan P. Keegan. “When I joined Merchants, I focused on building a leadership team that mirrored our employees in age, gender, and race. Amanda continuously adds creative thinking and tremendous value, and she is a great example of what young professionals can accomplish when they are given a seat at the table.”
About a third of Merchants Fleet’s employees are millennials.
Rogers received her award Feb. 13, 2020.
Originally posted on Automotive Fleet
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