Wheels has named Matthew Cole president, bringing an automotive and technology executive with more than three decades of experience into the fleet management and mobility company.

In the new role, Cole will focus on accelerating Wheels’ growth strategy, strengthening client relationships, and advancing the products, technology, and services the company provides to fleets.

Cole most recently led Aptiv’s Intelligent Systems business, where his work focused on growth, innovation, and operational performance. His background also includes senior leadership positions at Visteon and Johnson Controls, and he began his career at Ford Motor Company.

His experience has included connected, software-defined, and intelligent vehicle technologies, an area that continues to become more closely tied to how commercial fleets manage vehicles, data, and operations.

“Matthew is a proven leader with the experience and vision to lead a fast-growing global business and build strong, high-performing teams,” said Shlomo Crandus, CEO of Wheels. Crandus pointed to Cole’s combination of automotive, technology, product development, and global operating experience as the company looks toward its next stage of growth.

Cole Looks to Connected Technology and Innovation

In announcing his new role in a LinkedIn post, Cole also highlighted the increasing role of connected technologies and data in fleet management.

“As the industry continues to evolve, connected technologies, data and innovation are creating new opportunities,” Cole wrote.

He said he was drawn to Wheels in part because of its combination of technology, industry expertise, and focus on customers, adding that he plans to work with the company’s team to accelerate growth and innovation.

“Wheels has tremendous opportunity ahead, and I’m thrilled and energized to be joining the organization at such an important time,” Cole said in the company’s announcement. “We will build on Wheels’ strengths, deepening our client relationships and accelerating innovation across the business.”

Cole has led businesses and teams in the U.S., Europe, and Asia, with experience spanning strategy, operations, technology, and product development. He holds a bachelor’s degree in manufacturing engineering from Miami University and a master’s degree in engineering management from the University of Michigan.

Wheels provides fleet management and mobility services across the vehicle lifecycle, from acquisition through disposition. The company supports more than 1,000 clients representing more than 800,000 vehicles in North America and, through its alliance with Ayvens, provides fleet solutions in 61 countries.