J.J. Keller & Associates, Inc. Announces Board Leadership Change
Brothers Robert and James Keller are the second generation of the Keller family to have led the family-owned company and announced changes and updates starting its 70th year.

James L. Keller is the newest Chairman of the Board for J.J. Keller.
Photo: J.J. Keller | Work Truck

Robert L. Keller has retired as the Chairman of the company's board of directors, becoming chairman emeritus.
Photo: J.J. Keller | Work Truck
J.J. Keller & Associates, Inc. announced that Robert L. Keller is retiring as chairman of the company's board of directors effective January 1, 2024, becoming chairman emeritus.
James J. Keller, currently treasurer and vice chairman of the board, will become chairman, effective the same day.
J.J. Keller & Associates, Inc. is a trusted name in safety and regulatory compliance solutions for multiple industries across North America, including the transportation industry. The company was founded in 1953 and has since grown from a one-man consulting firm to a diversified company with more than 2,000 associates today.
Brothers Robert Keller and James Keller – the second generation of the Keller family to have led the family-owned company – both played key roles in evolving the company their father, John J. Keller, founded in 1953, growing it from a one-man consulting firm for the transportation industry to a diversified company with more than 2,000 associates today.
Upon retiring as chairman of the board, Robert Keller leaves a legacy of care for the company’s associates and a focus on operational excellence that has enabled the company to become a trusted name in safety and regulatory compliance solutions for multiple industries across North America.
Starting with J. J. Keller & Associates, Inc. in 1957, at age 11, to help his father by doing odd jobs, Robert Keller has spent his entire career with J. J. Keller & Associates, Inc. After earning an economics degree from the University of Wisconsin Oshkosh, he held a series of leadership roles within the company before becoming president in 1974, CEO in 1988 and then chairman of the board.
"In my time as chairman, the company grew from $100 million to nearly $400 million in less than twenty years,” said Robert Keller. “The company successfully navigated the financial crisis, a transition to technology in both process and product/service lines, leadership succession and the retirement of hundreds of management and professional/technical positions. I enjoyed the leadership challenge and supporting our CEO and leadership team."
James Keller, incoming chairman of the J. J. Keller board of directors, also began working for the company at age 11. After receiving a degree from Madison Area Technical College, in Madison, Wisconsin, with a focus on printing, he led the company's initial printing and distribution operations. He served as president beginning in 2006, president and CEO from 2012 to 2013, along with holding vice chair and treasurer positions on the board.
As the incoming chairman of the board, James Keller will work closely with J. J. Keller CEO Rustin Keller and the executive leadership team to ensure the company's continued growth and success.
“I am very pleased with leading J. J. Keller & Associates, Inc. as chairman of the board,” said James Keller. “I have been involved for over 50 years with numerous positions, including past vice chairman, president/CEO and treasurer.
“My dad and our founder, John J. Keller, and then my brother Bob Keller were chairmen since 1953. These past 70 years have been very successful under their leadership. We have an experienced executive leadership team that has the company going full speed ahead into the future. We are all very proud of the company, what we stand for, and our 2,200 associates, who make J. J. Keller an accredited 'Great Place to Work.' ”
The nine-person board of directors for privately owned J. J. Keller & Associates, Inc. comprises family members and external directors and advisors.
J. J. Keller & Associates, Inc. is a leading provider of safety and regulatory compliance solutions for businesses in various industries. With a commitment to innovation and customer service, the company helps organizations navigate complex regulations and maintain a safe work environment.
More Safety

5 Safe Driving Tips for 4th of July
To ensure that this year’s fireworks remain in the sky and not on the roadway, follow these five easy steps to remain safe on the road this year – shared directly from a truck driver.
Read More →
NSC Marks 30 Years of National Safety Month, Includes Road Safety Focus
The Staying Safe on the Roads topic is one of four weekly focuses in June as the National Safety Council observes the 30th anniversary of National Safety Month. NSC also provides insights on the need for fleets to create a safety policy.
Read More →
Fleetworthy Integrates Lytx Video Snapshots to Improve Driver Coaching
Fleetworthy’s integration of Lytx video snapshots enables fleet managers to combine visual event evidence with Safety+ risk data, helping them make faster, more informed coaching decisions without leaving the Fleetworthy platform.
Read More →
Recalls You Need to Know About in June 2026
In June 2026, what recalls might impact your fleet? Work Truck has the answers in this comprehensive overview of recent NHTSA recalls.
Read More →
J. J. Keller Safety Professional of the Year Awards Nominations Now Open
J. J. Keller & Associates is accepting nominations for the 2026 J. J. Keller Safety Professional of the Year (SPOTY) Awards. Winners will receive prize packages valued at up to $47,200.
Read More →
ASE Aligns Automotive Service Professionals Month With Spring and Fall Vehicle Maintenance Campaigns
ASE will move Automotive Service Professionals Month to April and October beginning in 2026-2027, aligning recognition with Car Care Month events.
Read More →
Turning Connected Vehicle Data Into Decisions That Matter
Fleet leaders have more data than ever, but turning that data into clear, actionable decisions remains a challenge. This white paper shows how leading organizations are using connected vehicle data to improve safety, reduce costs, and optimize fleet performance. Learn how to turn insight into action across your fleet.
Read More →
Driver Retention: Motive Automates Driver Coaching & Driver Rewards
New automated rewards and recognition capabilities from Motive can help organizations engage drivers, reinforce positive behavior, and reduce turnover. AI Coach has also been updated to deliver personalized feedback across safety, fuel, and compliance.
Read More →
Experts Forecast Broader Impact of Wildfires in 2026
This year’s wildfire season will likely be more intense than in 2025. The 2026 wildfire forecast from AccuWeather is for fewer fires, but even more acreage will be impacted this year.
Read More →
A Walkthrough of the DataQs Process
Bad data on your carrier record can cost you. Here’s how DataQs helps fleets challenge errors before they hit CSA scores, insurance, and your bottom line.
Read More →

