J.J. Keller & Associates, Inc. Announces Board Leadership Change
Brothers Robert and James Keller are the second generation of the Keller family to have led the family-owned company and announced changes and updates starting its 70th year.

James L. Keller is the newest Chairman of the Board for J.J. Keller.
Photo: J.J. Keller | Work Truck

Robert L. Keller has retired as the Chairman of the company's board of directors, becoming chairman emeritus.
Photo: J.J. Keller | Work Truck
J.J. Keller & Associates, Inc. announced that Robert L. Keller is retiring as chairman of the company's board of directors effective January 1, 2024, becoming chairman emeritus.
James J. Keller, currently treasurer and vice chairman of the board, will become chairman, effective the same day.
J.J. Keller & Associates, Inc. is a trusted name in safety and regulatory compliance solutions for multiple industries across North America, including the transportation industry. The company was founded in 1953 and has since grown from a one-man consulting firm to a diversified company with more than 2,000 associates today.
Brothers Robert Keller and James Keller – the second generation of the Keller family to have led the family-owned company – both played key roles in evolving the company their father, John J. Keller, founded in 1953, growing it from a one-man consulting firm for the transportation industry to a diversified company with more than 2,000 associates today.
Upon retiring as chairman of the board, Robert Keller leaves a legacy of care for the company’s associates and a focus on operational excellence that has enabled the company to become a trusted name in safety and regulatory compliance solutions for multiple industries across North America.
Starting with J. J. Keller & Associates, Inc. in 1957, at age 11, to help his father by doing odd jobs, Robert Keller has spent his entire career with J. J. Keller & Associates, Inc. After earning an economics degree from the University of Wisconsin Oshkosh, he held a series of leadership roles within the company before becoming president in 1974, CEO in 1988 and then chairman of the board.
"In my time as chairman, the company grew from $100 million to nearly $400 million in less than twenty years,” said Robert Keller. “The company successfully navigated the financial crisis, a transition to technology in both process and product/service lines, leadership succession and the retirement of hundreds of management and professional/technical positions. I enjoyed the leadership challenge and supporting our CEO and leadership team."
James Keller, incoming chairman of the J. J. Keller board of directors, also began working for the company at age 11. After receiving a degree from Madison Area Technical College, in Madison, Wisconsin, with a focus on printing, he led the company's initial printing and distribution operations. He served as president beginning in 2006, president and CEO from 2012 to 2013, along with holding vice chair and treasurer positions on the board.
As the incoming chairman of the board, James Keller will work closely with J. J. Keller CEO Rustin Keller and the executive leadership team to ensure the company's continued growth and success.
“I am very pleased with leading J. J. Keller & Associates, Inc. as chairman of the board,” said James Keller. “I have been involved for over 50 years with numerous positions, including past vice chairman, president/CEO and treasurer.
“My dad and our founder, John J. Keller, and then my brother Bob Keller were chairmen since 1953. These past 70 years have been very successful under their leadership. We have an experienced executive leadership team that has the company going full speed ahead into the future. We are all very proud of the company, what we stand for, and our 2,200 associates, who make J. J. Keller an accredited 'Great Place to Work.' ”
The nine-person board of directors for privately owned J. J. Keller & Associates, Inc. comprises family members and external directors and advisors.
J. J. Keller & Associates, Inc. is a leading provider of safety and regulatory compliance solutions for businesses in various industries. With a commitment to innovation and customer service, the company helps organizations navigate complex regulations and maintain a safe work environment.
More Safety & Compliance

Navigating the Effects of Daylight Saving Time on Work Truck Fleets
Discover how daylight saving time impacts work truck fleets and get essential tips for fleet managers and drivers to navigate the "fall back" transition.
Read More →
How Halloween Changes the Job for Work Truck Drivers
Truck traffic doesn’t take the same Halloween break as other drivers. What fleet managers should know about timing, neighborhood stops, and braking data.
Read More →
Tips for Driving Safely on Halloween Night
This video features a reminder from the Connecticut Department of Transportation (DOT) and the Connecticut Police Chiefs Association, urging drivers to prioritize safety this Halloween.
Read More →From Our Partners

Re-rating Gross Vehicle Weight Ratings (GVWR): Why and How it's Done
Sometimes, it is not in a fleet’s best interests to have a vehicle at a given GVWR. Changing the GVWR to a special value can be done, but the process is complicated.
Read More →
When a Work Truck Gets Stolen, the Real Loss Is Time
A stolen work truck can take more than a vehicle off the road. From tools and access cards to crew downtime, here’s how fleets can prepare for theft before it disrupts the entire workday.
Read More →
Volvo Trucks Marks 25 Years as Exclusive Sponsor of America's Road Team
Volvo Trucks North America will serve as the exclusive sponsor of the American Trucking Associations' America's Road Team, marking 25 years of Volvo sponsorship. The group of professional drivers promotes safety and the industry as they travel the country.
Read More →
Streamlight’s High-Output Scene Light Recognized with Occupational Safety Award
Streamlight’s Portable Scene Light III (PSL III) won the 2026 Occupational Health & Safety (OH&S) New Product of the Year Award in the Lighting category.
Read More →
Fleetworthy Expands Expedited Inspection to 5 States
Following its industry-first launch in Nevada, Fleetworthy’s automated inspection technology is now live in California, Michigan, Vermont, and Maine.
Read More →
Crossing State Lines in a Light-Duty Work Truck? Check These Rules First
Crossing state lines in a lighter work truck? J.J. Keller's Kathy Close explains when IRP registration, trip permits, and towing rules come into play.
Read More →
Simple Tire Checks That Help Keep Your Business Fleet Moving
A survey found that nearly one in every 10 passenger vehicles has at least one bald tire. What's more, 27% -- more than one in four -- of vehicles are driven with one or more severely under-inflated tires.
Read More →



