Work Truck Logo
MenuMENU
SearchSEARCH

Ford and Rubicon Invest in Serving Communities

Team Rubicon Powered by Ford is a new disaster relief initiative that will serve communities across the United States that are impacted by hurricanes, tornadoes, earthquakes and wildfires.

Ford and Rubicon Invest in Serving Communities

Ford will donate 10 Ford F-150 XL PowerBoost Hybrid trucks, and more.

Photo: Ford

2 min to read


Ford Motor Company, the Ford Fund, and Team Rubicon teamed up for Team Rubicon Powered by Ford.

It’s a new disaster relief initiative to serve the growing number of communities across the United States that are impacted by hurricanes, tornadoes, earthquakes, and wildfires.

Ad Loading...

According to studies, 90% of U.S. counties experienced a federal climate disaster between 2011-2021.

Ford’s investment — which includes a fleet of vehicles, a $2.5 million philanthropic donation, and a commitment to deploying employee volunteers — greatly expands Team Rubicon’s ability to provide no-cost services to vulnerable communities in the wake of these disasters and crises.

Team Rubicon Powered by Ford builds on nearly 25 years of disaster relief efforts by Ford. The company has invested in disaster relief efforts since 1999, when a catastrophic earthquake struck Turkey, and Ford mobilized vehicles, volunteers, and other lifesaving aid in the region.

Ford's Vehicle Donation Amplifies Team Rubicon's Disaster Recovery Abilities

Ford Motor Company will donate a fleet of vehicles to increase Team Rubicon’s capability to power, tow, and haul tools, equipment, and machinery. Ford will provide:

  • 10 Ford F-150 XL PowerBoost Hybrid trucks equipped with 7.2 kW Pro Power Onboard, enabling Team Rubicon to provide essential services to communities without electricity.

  • Three Ford F-150 Lightning Pro trucks equipped with 9.6 kW Pro Power Onboard.

  • Two Ford Super Duty F-350 XL trucks equipped with available 2.0 kW Pro Power Onboard.

  • Two Ford Bronco 4-door SUVs equipped with Sasquatch® off-road package.

  • Five years of Ford Pro Fleet Management software and scheduled service maintenance and extended warranty coverage.

Ad Loading...

The fleet of donated vehicles features a co-branded wrap design inspired by an aircraft's quick maneuverability and responsiveness with a nod to aviation tail art.

Each model has a unique rear pattern, and the wraps include reflective elements for improved visibility in dark locations.

This investment is provided by funds from Project Apollo, Ford’s initiative to produce and distribute personal protective equipment and healthcare equipment in response to the COVID-19 pandemic.

The Power of Predictive Analytics: Turning Data into Decisions


More Safety

Futuristic image of tractor trailer and sensors detecting a car it is approaching at dusk.
Safetyby News/Media ReleaseApril 24, 2026

Freightliner Expands Detroit Assurance Safety Features for Cascadia

Detroit Assurance with Active Break Assist 6 (ABA6) will be standard on Freightliner Cascadias built starting in December 2026 and will feature Cross Traffic Assist and Active Side Guard Assist 2 with left turn protection.

Read More →
Side view of a man in a truck cab with overlay of logo for LightMetrics.
Safetyby Wayne ParhamApril 22, 2026

LightMetrics Introduces ΦFP AI Layer Filter for Safety Alerts

LightMetrics has launched ΦFP, a new cloud AI layer that filters every driver safety alert before it reaches a fleet manager, eliminating the false alarms.

Read More →
A group of Atwell employees gather indoors for a team photo, standing together
Safetyby Lauren FletcherApril 21, 2026

What Fleets Can Learn from Listening to Drivers

What happens when drivers help shape specs, safety, and fleet programs? Atwell’s Crystal Zile shares how feedback led to smarter fleet decisions.

Read More →
Ad Loading...
Man talking in front of a blue tinted background image of a large truck with logos for Truck Chat and Work Truck and yellow headline Detroit Assurance & Upfitting.
Safetyby Wayne ParhamApril 15, 2026

How Detroit Assurance Adapts to Unique Upfits

Mike Young, of Daimler Truck North America, will walk us through how Detroit Assurance safety systems can adapt to work around upfits that could block the radar or cameras.

Read More →
Pavement background with double yellow lines and large text that says Recall, April, and Work Truck logo.
Safetyby Wayne ParhamApril 9, 2026

Recalls You Need to Know About in April 2026

If you have Altec, Braun, Chrysler, Ford, General Motors, Hino, Mack Trucks, Mitsubishi Fuso, Orange EV, Terex, Toyota, or Volvo Trucks vehicles in your fleet, you should check these important recalls issued by the National Highway Safety Administration.

Read More →
Computer screenshot showing two graphics and an image of a man.
Safetyby News/Media ReleaseApril 8, 2026

Samsara Launches New AI Coaching Features to Transform Fleet Safety at Scale

Now, drivers have holistic coverage provided by Samsara Coach before, during, and after their shift. This includes start-of-the-day audio briefings to help predict road risk, on-the-road support through two-way audio coaching, and post-trip support through AI Avatar.

Read More →
Ad Loading...
Background image of a rainy windshield and brake lights with logos for Truck Chat and Work Truck and a headline How Lytx Prepares Fleets for Severe Weather.
Safetyby Wayne ParhamApril 8, 2026

How Lytx Prepares Fleets for Severe Weather

Let’s learn more about how Lytx uses Dynamic Risk to provide real-time alerts, coaching, and operational support for fleets facing severe weather driving conditions. Brendon Hill, senior vice president of product at Lytx, walks us through how it all works.

Read More →
Darkened background image of congested traffic with large Nauto logo in front.
Safetyby News/Media ReleaseApril 2, 2026

Nauto Available as Order Now Partner on Geotab Marketplace

Nauto's AI-powered dash cam solutions are accessible via the Geotab Marketplace, enabling fleets to easily deploy its AI-enabled safety platform directly through Geotab.

Read More →
SponsoredApril 1, 2026

Future-Proofing Fleet Tech with Modular Mounting

Technology cycles move faster than vehicle rotations. Discover how modular mounting infrastructure protects your investment and reduces fleet-wide downtime.

Read More →
Ad Loading...
SponsoredMarch 30, 2026

Improving Jobsite Safety and Uptime with Advanced Driver-Assist Technology

Safer crews. Fewer incidents. Better uptime. Learn how driver-assist technology is changing the way vocational fleets operate.

Read More →