Work Truck Logo
MenuMENU
SearchSEARCH

Fleet Industry Veteran Matt Dyer Appointed as New CEO of Merchants Fleet

Merchants Fleet welcomes Matt Dyer as CEO, bringing decades of leadership expertise.

Matt Dyer Leadership Announcement Merchants Fleet

Matt Dyer was appointed CEO of Merchants Fleet. 

Photo: Merchants Fleet | Work Truck

2 min to read


Merchants Fleet announced the appointment of Matt Dyer as Chief Executive Officer. Dyer brings decades of industry leadership and expertise to the role, including four years as CEO of LeasePlan USA. 

“Matt is an exceptional leader with deep fleet expertise and a proven track record of driving transformative change,” said Brad Burgess, interim co-CEO of Merchants Fleet. “His bold vision, collaborative spirit, and commitment to excellence make him the ideal person to guide Merchants into its next chapter. We’re excited to work together to shape a dynamic future for our company and clients.”

Ad Loading...

Dyer’s extensive career includes leadership roles across the global fleet management industry. As CEO and President of LeasePlan USA, he improved the company’s client net promoter score, implemented scalable operations, launched a portfolio of products, and invested in tech innovations which resulted in historic growth for the company. Following the successful sale of LeasePlan USA, Dyer played a role in the integration of the business with Wheels.

Prior to his leadership in the U.S., Dyer served as CEO of LeasePlan UK, overseeing the corporate, public sector, and SME markets. His tenure with LeasePlan also included senior roles as Chief Commercial Officer in the UK, and as Managing Director of LeasePlan International for LeasePlan Corporation. In addition to his industry experience, Dyer has also served as Chairman of the UK trade association for the vehicle rental and leasing sector. 

"Merchants’ unwavering dedication to its clients lies at the core of its success, inspiring bold innovation and a distinctive ability to think beyond conventional boundaries. I value this client commitment very highly and see it as an important vision for our business,” said Dyer. "I am honored to join the company at such a pivotal and exciting moment in its evolution, and to collaborate with some of the brightest minds in the business as we redefine what’s possible for our employees, clients, and partners."

Dyer’s appointment succeeds interim co-CEOs Brad Burgess and Kirk Hoffman who will return to their roles as Senior Vice President of Sales and Marketing and Senior Vice President & Chief Financial Officer respectively. 

Merchants' Executive Leadership team and Board of Directors extend their heartfelt gratitude to both gentlemen for their contributions and leadership during the company’s CEO search.

More Leasing

SponsoredMarch 1, 2026

Artificial Intelligence in Field Service: North America

48% of field service leaders are investing in AI to manage customer communication and self-service. Get the latest on how fleets are using AI and thinking about the future.

Read More →
Interior of a modern vehicle with digital dashboard graphics overlay and the words “Move Your Fleet Forward” beside the Merchants Fleet logo.
Leasingby News/Media ReleaseOctober 16, 2025

Merchants Fleet Evolves FleetShare

Merchants Fleet’s upgraded FleetShare platform boosts efficiency with keyless access, real-time data, telematics integration, and tools for smarter, scalable fleet management.

Read More →
Handshake in background with Partnerships and Element and Motus Logos.
Leasingby StaffAugust 5, 2025

Element and Motus Team Up to Offer Smarter Mobility Options for Fleets

The goal? Help companies optimize costs, simplify compliance, and support drivers, no matter what they’re driving.

Read More →
Ad Loading...
Graphic promoting the 2025 Fleet Management Company Research survey with a red checkmark and message “Input Needed!” for Work Truck and Automotive Fleet readers.
Leasingby Lauren FletcherJuly 20, 2025

Fleet Managers: It's Time to Evaluate Your FMC!

Help shape fleet services! Share your insights in the 2025 Fleet Management Company Research survey. Quick, anonymous, and impactful for fleets of all sizes.

Read More →
A collage of PacLease trucks, facilities, and staff interactions with a center banner that reads "45 Years PacLease Truck Rental and Leasing," celebrating the company’s 45th anniversary.
Leasingby News/Media ReleaseJuly 3, 2025

PacLease News: PacLease Celebrates 45th Anniversary

Paccar Leasing’s PacLease marks 45 years of full-service leasing operations, growing from 17 franchises to a global network supporting nearly 41,000 vehicles across five countries.

Read More →
Work Truck at the Show with Nick Delyani of Merchants Fleet
Leasingby Lauren FletcherApril 8, 2025

Merchants Fleet Talks Total Cost of Ownership and Tech Trends

How is Merchants Fleet using AI, data, and electrification to transform fleet management? Nick Delyani breaks it down.

Read More →
Ad Loading...
Penske Solar Powered Facility
Leasingby StaffNovember 21, 2024

Penske Truck Leasing Lights Up New Solar-Powered Facility Initiative

Penske Truck Leasing powers up with solar! Discover how new rooftop systems at U.S. locations are driving sustainability, cutting costs, and reducing emissions.

Read More →
Leasingby News/Media ReleaseSeptember 25, 2024

Merchants Fleet Taps Ridecell to Streamline Short-Term Leasing

Merchants Fleet teams up with Ridecell to enhance fleet lifecycle management, enabling real-time vehicle tracking and data-driven decision-making.

Read More →
Holman showroom historical
Leasingby StaffAugust 22, 2024

Holman Marks 100 Years of 'Driving What's Right'

Holman celebrates 100 years of innovation in automotive services, from fleet management to vehicle upfitting, while staying true to its customer-first philosophy.

Read More →
Ad Loading...
Leasingby News/Media ReleaseJuly 10, 2024

Merchants Fleet Names New Regional Sales Manager

Merchants is expanding its truck and van rental initiative to meet the needs of clients throughout North America who continue to struggle with supply chain complexities.

Read More →