Battery and electric vehicle manufacturer BYD (Build Your Dreams) announced the addition of industry specialist, Terry Rains, as its new director of after sales for BYD’s Material Handling practice, based in its North American headquarters in Los Angeles.

Rains will work with the firm’s material handling equipment (MHE) and ground support equipment (GSE) dealers to deliver its high quality tools, training, and parts to support their BYD clean energy vehicles. He brings 30 years of experience with specialized electronics, and development and oversight of national industrial equipment, MHE, and GSE after market sales programs. He has worked with global teams throughout the U.S., Canada, Europe, and Asia to drive strategy, innovation, process improvement, and operational growth. 

Serving in various posts at Toyota for more than two decades, Rains most recently served as VP for Parts and Service at Toyota Material Handling, USA, Inc. He was responsible for managing aftermarket operations across parts sales and service, fleet management, warranty, and technical and dealer support. Rains increased Toyota’s parts market share by 30%, implemented numerous programs, system changes and improvements, and achieved a customer satisfaction rating of greater than 90% by collaborating with dealers to achieve issue resolutions.

Prior to his vice president position, he served as the National Manager for Parts, Service and Fleet Management. In addition, for Toyota Motor Sales, Inc., Rains served as Parts Pricing Administrator, and later promoted to Parts Sales Manager for the Forklift Division.