Work Truck Logo
MenuMENU
SearchSEARCH

ATD Speaks Out on Fuel Economy Rules

CHICAGO - At a hearing Nov. 15 on a proposal to establish first-ever fuel economy rules for commercial and work trucks and engines, the chairman of the American Truck Dealers (ATD) urged federal regulators to ensure that any new mandates are "appropriate, cost-effective and technologically feasible."

by Staff
November 17, 2010
5 min to read


CHICAGO - At a hearing Nov. 15 on a proposal to establish first-ever fuel economy rules for commercial and work trucks and engines, the chairman of the American Truck Dealers (ATD) urged federal regulators to ensure that any new mandates are "appropriate, cost-effective and technologically feasible."

Ad Loading...

EISA OF 2007 SETS FORTH THE RIGHT COURSE OF ACTION

Ad Loading...

Kyle Treadway, ATD chairman, highlighted the significance of Section 102 of the Energy Independence and Security Act of 2007 (EISA), which requires that the National Highway Traffic Safety Administration (NHTSA) determine whether to issue fuel economy rules for medium and heavy duty-vehicles, work trucks and engines.

"The language set out in Section 102 of EISA is important to truck dealerships for several reasons," said Treadway, president of Kenworth Sales Company in West Valley City, Utah, which sells new Kenworth and Mitsubishi Fuso trucks.

"First, any new fuel economy regulations must meet the statute's requirement that [fuel economy rules] be 'appropriate, cost-effective and technologically feasible,'" Treadway said in testimony at a joint NHTSA and Environmental Protection Agency (EPA) hearing in Chicago, adding that if these three criteria are not met, "prospective customers will not purchase new vehicles and engines, reducing sales and leaving stock vehicles languishing on dealer lots."

"Second, Congress vested NHTSA with the exclusive authority to regulate the fuel economy of these vehicles and engines by amending the Energy Policy and Conservation Act (EPCA)," he added. "In doing so, Congress was cognizant of the EPCA's prohibition against the adoption or enforcement of state laws related to fuel economy."

"This prohibition of any patchwork of state laws related to fuel economy is critical to dealers like me who sell new vehicles in several states, yet is even more important to our customers, such as for-hire carriers, private companies, public fleets and owner operators who purchase trucks and engines in every state in the nation," Treadway said.

Ad Loading...

Treadway stressed that even though EISA requires NHTSA to consult with the Department of Energy (DOE) and the EPA on fuel economy issues for commercial trucks and engines, Congress did not specifically authorize DOE or EPA to regulate concurrently with NHTSA.  

"ATD objects to all provisions in the proposal that would create enforceable EPA mandates, except for those potentially addressing air conditioning refrigerants," Treadway said.

NEW TRUCK AND ENGINE STANDARDS MUST BE UNIFORM NATIONWIDE

Treadway noted that if fuel economy mandates for new trucks allow for duplicative, non-identical state rules, it "would impose an untenable burden on the R&D resources, the manufacturing processes and the marketing and distribution systems of new truck and engine manufacturers," and "...ordering and stocking nightmares for dealers and their customers."

Providing a real world analogy, Treadway said that customers based outside of California who want to do business in California presently are forced to buy new trucks that comply with the state's emissions standards, which are different than EPA's mandates. Treadway noted that this has resulted in some customers no longer providing freight service inside California, while others have established a second, more expensive fleet of trucks to operate within California only; and others are coordinating freight handling in and out of California by relay. 

Ad Loading...

"Each of these choices increases the handling of freight, restricts competition, raises freight rates and ultimately increases fuel consumption per ton/mile, said Treadway, referring to his non-California based customers who want to do business in California. "Consequently, there must only be one set of national fuel economy-related standards for new vehicles." 

"Our bottom line: federal law does not permit a patchwork of state fuel economy-related mandates; ATD supports one national fuel-economy standard for new trucks and engines," Treadway said.

NEW STANDARDS MUST BE AFFORDABLE AND MUST NOT COMPROMISE PERFORMANCE

Treadway said in order for the proposed fuel economy mandates for MYs 2014-2018 to work, they must pass economic muster with truck and engine buyers.

"My customers have options," he said. "Instead of choosing to buy new fuel-efficient vehicles, they can instead pay my service and parts operations to help them keep their existing vehicles on the road, up to and including re-building engines or vehicles." Treadway added that "cost is always a concern" and that his customers can buy used vehicles at a lower cost than new federally compliant ones. "That is why new fuel economy mandates must be affordable (i.e., the cost must be justifiable up front), in order to have any chance at success in the marketplace."

Ad Loading...

"Some of the nation's largest fleets can afford to be 'early adopters' and to experiment with new fuels and technologies, even when they cost significantly more," he said. "However, the vast majority of prospective new truck buyers ... rationally consider the up-front cost of vehicle features, especially during times when credit is relatively tight and/or freight rates and profit margins are relatively low."

Treadway also cautioned that fuel economy mandates should never compromise or even appear to compromise performance, which occurred when emissions mandates took effect in 2002, 2007, and 2010, resulting in economic disruptions in the marketplace.

"Before my customers lay out the substantial investments necessary to purchase new vehicles, they want to be assured that they won't be buying performance compromises, such as a decrease in freight hauling capability or an increase in maintenance and repair," he said. "Especially with engines and other drivetrain components, improving one metric, such as fuel economy, must not diminish other critical performances metrics or result in higher vehicle costs. Otherwise, fuel-efficiency improvements won't get bought and will fail in the marketplace."


More Fuel

Infographic titled “Average Diesel Fuel Prices: July 2026” featuring a fuel nozzle, a line chart of rising on-highway diesel prices, and a regional bar chart showing price changes across U.S. regions with directional arrows.
Fuelby Wayne ParhamJuly 29, 2026

July Diesel Trends Update

The average price of a gallon of diesel increased again this week, and the EIA reported a new national average of $5.31 at the start of the week.

Read More →
Six WEX and Standard Fleet team members pose together in front of a WEX-branded backdrop, commemorating a business partnership or collaboration between the two companies.
Operationsby News/Media ReleaseJuly 29, 2026

WEX Brings Standard Fleet's Connected Vehicle Platform to Fleet Customers

This week’s product launch with Standard Fleet’s connected vehicle platform reflects WEX Venture Capital's strategy of turning startup innovation into customer solutions. Standard Fleet is now available to WEX fleet customers.

Read More →
Teletrac Navman Energy Hub dashboard showing fuel spending, transaction anomalies, and EV charging activity across home, depot, and public charging locations.
Fuelby News/Media ReleaseJuly 28, 2026

Teletrac Navman Adds Mixed-Energy Fleet Tools to TN360

The new Energy Hub combines fuel transactions, EV charging data, vehicle range, and energy costs in one dashboard for fleets operating multiple vehicle and energy types.

Read More →
Ad Loading...
Driver uses a smartphone inside a commercial vehicle to access a digital WEX fleet fuel card in Apple Wallet, illustrating mobile fuel payment and fleet card management technology.
Fuelby News/Media ReleaseJuly 15, 2026

WEX DriverDash adds CITGO, Expands Nationwide Access for Fleets

The DriverDash mobile payment app, by WEX, has been integrated into the CITGO merchant network, which means WEX has expanded its U.S. station footprint with the addition of approximately 4,000 CITGO locations.

Read More →
YouTube thumbnail featuring Lauren Fletcher of Work Truck on the left and Sarah Booth of WEX on the right. Large text in the center reads "Mixed Energy Fleet Tips" with "Energy" highlighted in bright green against a dark blue background. Work Truck and TruckChat logos appear at the top, with speaker name labels at the bottom.
Fuelby Lauren FletcherJuly 7, 2026

Mixed Energy Fleet Tips for Balancing EVs, Gas and Diesel Vehicles

Mixed energy fleets are becoming the new normal. Learn how fleet managers are balancing EVs, gas and diesel vehicles while controlling costs and planning for the future.

Read More →
Infographic titled “Average Diesel Fuel Prices: June 2026” featuring a fuel nozzle, a line chart of rising on-highway diesel prices, and a regional bar chart showing price changes across U.S. regions with directional arrows.
Fuelby Wayne ParhamJune 30, 2026

June Diesel Trends Update

The national average price of a gallon of diesel has dropped again, this week by more than 16 cents. All five regions reported lower average prices, ranging from almost 13 cents to more than 28 cents cheaper than a week ago.

Read More →
Ad Loading...
Screenshot of the RoadFlex Partner Developer API in Postman displaying the List Transactions endpoint, including request details, Bearer token authentication, and a successful JSON response with sample fuel card transaction data.
Fuelby News/Media ReleaseJune 29, 2026

RoadFlex Launches RoadFlex Direct Open API Platform

RoadFlex Direct connects fuel cards, controls, and data to the telematics and fleet management systems fleets already run, from Geotab and Samsara to Fleetio and RTA, with no separate dashboard or double data entry.

Read More →
View from inside a work truck cab showing a driver’s hands on the steering wheel while traveling through an urban area. The image includes the headline “It All Starts in the Truck Cab” and illustrates how driver behavior influences fuel consumption, operating costs, and fleet performance.
FuelJune 22, 2026

The Key to Fuel Efficiency Sits in the Cab

Learn how driver behavior, telematics, coaching, and fuel data can help fleets improve fuel efficiency, lower costs, and reduce emissions.

Read More →
Infographic from RoadFlex showing the transition from a paper fuel receipt to a digital fuel transaction record, highlighting automated tax-exemption tracking, vehicle matching, department coding, audit trail completion, and audit-ready compliance for public fleet fuel purchases.
Fuelby News/Media ReleaseJune 15, 2026

RoadFlex Brings Fuel Tax Compliance & Audit-Ready Reporting to Government Fleets

RoadFlex now offers its capabilities to help public-sector and public works fleets streamline fuel tax exemptions, reclamation, reconciliation, and audit-ready reporting.

Read More →
Ad Loading...
Close-up of fuel pump selection buttons for diesel and gasoline grades at a fueling station, representing digital fuel payment and fleet fueling technology.
Fuelby Lauren FletcherJune 11, 2026

Fillip Fleet Expands Into U.S. Market With Digital Fuel Card Platform

Fillip Fleet expands into the U.S., bringing digital fuel cards, fleet expense controls, and contactless payments to fleets across North America.

Read More →