ARI has promoted Craig Pierce — who was previously responsible for the organization’s sales efforts throughout the western region — to vice president of U.S. Sales.

In his new position Pierce will oversee the company’s sales efforts throughout the United States. He will also work to sustain ARI’s continued growth in the marketplace while ensuring the company’s fleet management solutions help customers successfully navigate their complex business challenges and maximize their fleet’s generation potential.

“Craig’s innate leadership qualities and impressive business acumen have been invaluable to ARI since the moment he joined the organization,” said Anthony Foursha, executive vice president, sales and service excellence, ARI. “Craig’s extensive knowledge of the industry’s landscape and his unrivaled ability to understand the tangible ways fleet impacts our customers’ business are certain to fuel our continued growth and success for many years to come.”

Pierce joined ARI in 2016. Before joining ARI he served as the vice president of sales for Integra Telecom and was a key contributor to the company’s significant growth during his tenure. Before that, Pierce served more than 10 years with CenturyLink in various leadership positions.