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Lauren Fletcher

VP of Content

Lauren Fletcher has been a leading voice in the truck and commercial fleet industry since 2006. As Vice President of Content at Bobit, she oversees the content strategy for key brands spanning the fleet, trucking, transportation, dealer, and police sectors, including Work Truck.

Her expertise in alternative fuels, telematics, vehicle maintenance, safety, upfitting, and productivity has made her a trusted authority. Fletcher has penned and edited thousands of articles that provide practical and strategic insights, helping fleet managers navigate the complexities of modern fleet management.

Her popular 'Chatty Chassis' blog encourages readers to challenge industry norms, while her 'Truck Chat' video series drives conversations on efficient fleet operations. Whether tackling emerging trends, spotlighting vehicles, or interviewing industry leaders, Fletcher’s content offers invaluable guidance for fleet professionals.

As a recognized thought leader, Fletcher has moderated or presented at top industry events like Work Truck Exchange, Work Truck Week, DeliveryCon, and the Production Engine Remanufacturers Association (PERA). She frequently moderates Work Truck webinars, providing a platform for industry discussions.

Her byline is seen across major fleet and automotive publications, including Automotive FleetGovernment Fleet, School Bus Fleet,Heavy Duty Trucking, and more.

An avid hot rod enthusiast, Fletcher’s passion for vehicles, from classic cars to the latest work trucks, enriches her unique perspective. She continues to be a go-to resource for fleet managers and industry professionals, delivering insights on the ever-evolving commercial vehicle landscape.

Have an article idea, news tip, or industry challenge? Reach out today!

Work Truck Truck Chat Weekly Cheat Sheet
Videosby Lauren FletcherFebruary 18, 2025

The Work Truck Fleet Manager’s Weekly Cheat Sheet [Feb. 18, 2025]

This week’s Cheat Sheet breaks down the 2025 Upfit of the Year finalists, key CAFM certification tips, the latest on vehicle dependability, new EV launches from Ram and Rivian, Isuzu’s U.S. expansion, and more!

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Videosby Lauren FletcherFebruary 17, 2025

Black History Month & Fleet: Challenges & Opportunity | Part 3

Black history isn’t just about the past, it’s being written every day. This Black History Month, we’re continuing our conversation by highlighting the Black professionals shaping the future of fleet, trucking, and transportation. Don’t miss Part 3 of our series.

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Work Truck Week Preview with Work Truck
Videosby Lauren FletcherFebruary 15, 2025

Work Truck Week 2025: What to Know Before You Go

Heading to Work Truck Week 2025? Whether it’s your first time or you’re a seasoned pro, this guide covers everything you need to know — from must-see sessions and exhibit hall tips to insider advice that will make your trip easier.

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Ford Bronco Sport
Newsby Lauren FletcherFebruary 14, 2025

Who Makes the Most Dependable Vehicles in 2025?

Ford Bronco Sport and Toyota Tacoma stand out in J.D. Power’s 2024 study, with Ford rising 10 spots in dependability rankings and Toyota earning top model honors.

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SNL Actors in the Volkswagen ID. Buzz
Newsby Lauren FletcherFebruary 13, 2025

What's the Buzz? Volkswagen ID. Buzz Hits SNL and Bobit's Road Test Fleet

Volkswagen's ID. Buzz stars on SNL and joins Bobit's fleet as a mobile studio, hitting the road for events and customer visits.

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Articlesby Lauren FletcherFebruary 13, 2025

How Technology, Transparency, and Trust Are Reshaping Commercial Trucking

How are tech, transparency & trust reshaping truck protection? National Truck Protection’s new President, Kevin Hull shares insights on dealer-first solutions & industry evolution

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Articlesby Lauren FletcherFebruary 11, 2025

Medium-Duty Truck Essentials: Trends, Tips, and Innovations

Stay ahead in medium-duty trucking with key trends, maintenance tips, and innovations to keep your fleet efficient, secure, and future-ready.

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Videosby Lauren FletcherFebruary 10, 2025

Black History Month & Fleet: Making History Today | Part 2

Black history isn’t just about the past, it’s being written every day. This Black History Month, we’re continuing our conversation by highlighting the Black professionals shaping the future of fleet, trucking, and transportation. Don’t miss Part 2 of our series.

Read More →
Weekly Cheat Sheet from Truck Chat
Videosby Lauren FletcherFebruary 9, 2025

The Work Truck Fleet Manager’s Weekly Cheat Sheet [Feb. 9, 2025]

This week’s Cheat Sheet breaks down the 2025 upfit finalists, key CAFM certification tips, how new tariffs could impact fleet costs, major industry acquisitions, and smart resale strategies to boost ROI.

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Faces of Fleet Master Fleet with a Chess Player's Mindset Thumbnail on blue background
Videosby Lauren FletcherFebruary 7, 2025

Mastering Fleet with a Chess Player’s Mindset | Faces of Fleet

Fleet manager Jason Rascoe shares how his background as a competitive chess player shapes his strategic approach to fleet management and decision-making.

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