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LINE-X and Merchants Fleet Sign Agreement to Expand Nationwide Upfitting Capabilities

LINE-X Fleet Solutions will support Merchants Fleet by providing upfitting services at its hundreds of locations as part of the Merchants Fleet Preferred Upfit Network.

Black background trimmed in yellow at the top and bottom with inset logos for Merchants Fleet and LINE-X.

LINE-X is now part of the Merchants Fleet Preferred Upfit Network.

Photo: LINE-X/Merchants Fleet

2 min to read


LINE-X, a leader in vehicle upfitting for over 30 years, has joined the Preferred Upfit Network for Merchants Fleet. The agreement builds on a five-year collaboration between the two companies.

LINE-X Fleet Solutions will support Merchants Fleet with its growing need for high-quality, reliable upfitting services through its hundreds of locations that service upfitting requests while maintaining national service standards across diverse applications and industries.

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"This agreement deepens the longstanding relationship between LINE-X and Merchants Fleet and enhances the support we can provide to Merchants and their clients, but it also creates meaningful new opportunities for our franchisees," said Matt Labuda, vice president at Line-X. "Partnering with Merchants Fleet is a strategic win for both companies, and we're proud to bring consistency, speed, and innovation to a growing commercial segment that's critical to the future of mobility."

With LINE-X's dedicated support team centralizing components of the fleet up-fit process, partners can trust that the job will get done right, the company said. LINE-X said its growing influence in the fleet space signals its continued commitment to serving franchisees by securing partnerships that offer long-term opportunity, stability, and innovation. 

Building Pathways for Franchisees

LINE-X said it has, from the outset, prioritized creating pathways for its franchisees to tap into commercial revenue and building meaningful connections within their local markets.

"Over the past five years, LINE-X has consistently impressed us with their reliability, responsiveness, and ability to adapt to our evolving needs," said Charles Mathew, assistant director of orders and upfits for Merchants Fleet. "As we invest in technology and begin incorporating EVs into our fleet, it's clear that Line-X is a partner we can grow with. Their forward-thinking approach and attention to detail give us confidence in where we're headed."

More Than 80 Upfitting Services

LINE-X, which originally gained global recognition for its premium spray bed liners and protective coatings, now offers over 80 up-fitting services for medium- and light-duty work trucks and vans. 

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Services range from expert electrical work like strobe lights, light bars, and backup alarms, to truck toppers and truck caps, van shelving, rack systems and accessories, and life-saving safety equipment.

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