Work Truck Logo
MenuMENU
SearchSEARCH

Pride Group Enterprises Orders 100 Trucks from Lion Electric

Pride will be integrating the all-electric trucks into its existing logistics, full maintenance, leasing, rental, and equipment retail operations throughout the U.S. and Canada.

March 25, 2021
Pride Group Enterprises Orders 100 Trucks from Lion Electric

The Lion6 (pictured) and Lion8 trucks have ranges of 180 and 165 miles respectively, and will be used for regional shipping operations.

Photo: Lion Electric

2 min to read


Lion Electric, manufacturer of all-electric medium- and heavy-duty urban vehicles, announced that the company has received a purchase order from Pride Group Enterprises for the acquisition of 100 all-electric Lion6 and Lion8 trucks. The order represents Lion’s largest single order of zero-emission trucks to date.

Pride will be integrating the all-electric trucks into its existing logistics, full maintenance, leasing, rental, and equipment retail operations throughout the U.S. and Canada, as well as deploying them with a selection of its fleet management clients. The majority of the trucks are expected to be delivered to Pride during 2021, with the remainder of deliveries expected to take place in 2022.

Ad Loading...

“This order from Pride serves as not only a significant step in Lion’s growth, but also as a milestone in the adoption and deployment of heavy-duty electric vehicles – further proof that zero-emission freight is here, now,” said Marc Bedard, CEO and Founder of Lion. “We hope this initial deployment of all-electric trucks marks the beginning of a larger ongoing partnership with Pride, and we will be working with their team to ensure that infrastructure and electric vehicle fleet management capabilities are built in tandem to optimize their electric operations.”

In addition to supplying the vehicles, Lion will also work to support Pride in key aspects of fleet electrification, including the installation of adequate charging infrastructure as well as integrating advanced telematics services into its operations – data which is critical to maximizing return on investment (ROI) in electric fleets. The Lion6 and Lion8 trucks have ranges of 180 and 165 miles respectively, and will be used for regional shipping operations.

“Partnering with Lion on our zero-emission heavy-duty trucking efforts gives Pride the unique advantage of deploying these vehicles on the road in the very short term, and significantly contributes to our goal of 100% electric vehicles, while gaining valuable experience in zero-emission operations,” said Pride Group Enterprises CEO, Sam Johal. “The ability to offer truly zero-emission freight to our customers is a huge step for our business and environment. Along with the support from one of our long-tern financial partners Hitachi Capital, we are excited about partnering with a Canadian EV OEM and promoting the Canadian brand, in the North American market.”

All of Lion’s vehicles are purpose-built for electric propulsion from the ground up, and are manufactured at Lion’s North American facility, which has a current capacity to produce approximately 2,500 electric trucks per year. Over the last decade, Lion has established itself as a leader in the all-electric heavy-duty vehicle industry, having delivered over 300 all-electric heavy-duty vehicles in North America with over 6 million miles driven since 2016.

More Green Fleet

wheel geotab image
SponsoredJune 1, 2026

Turning Connected Vehicle Data Into Decisions That Matter

Fleet leaders have more data than ever, but turning that data into clear, actionable decisions remains a challenge. This white paper shows how leading organizations are using connected vehicle data to improve safety, reduce costs, and optimize fleet performance. Learn how to turn insight into action across your fleet.

Read More →
fleetio coast pay
SponsoredMay 29, 2026

Are You Tracking Your Fleet's True Total Cost of Ownership?

Bobit Business Media surveyed 190 fleet professionals and found that while most fleets are tracking costs, fragmented systems and data gaps are keeping true TCO visibility out of reach. With rising pressure to control spend in an increasingly volatile environment, the gap between what fleets think they know and what the data actually shows is wider than you might expect. See how your peers are managing costs today and where the industry still has room to improve.

Read More →
Graphic announcing Epic Charging’s acquisition of Bluedot, featuring EV charging imagery with a plugged-in electric vehicle charger and the logos for Epic Charging and Bluedot overlaid on the image.
Green Fleetby StaffMay 11, 2026

Epic Charging Acquires Bluedot Technologies

Epic Charging has acquired Bluedot Technologies, expanding EV fleet charging access to more than 80% of U.S. public charging networks.

Read More →
Ad Loading...
Map of the US, with a CALSTART logo.
Green FleetMay 5, 2026

CALSTART Adds 64 New Sites and Features to Its Medium- and Heavy-Duty Zero-Emission Infrastructure Map

CALSTART’s interactive National Medium- and Heavy-Duty Zero-Emission Infrastructure Map now locates approximately 1,500 ports at 162 total public, semi-public, and shared electric vehicle (EV) charging and hydrogen refueling facilities for Class 2b-8 trucks.

Read More →
Closeup view of an EV charger plugged into a black truck with the logo for Mack Electric on the side.
Green FleetMay 5, 2026

Mack Trucks Expands Full-Service EV Infrastructure Providers

Mack Trucks has expanded its comprehensive Turnkey Solutions program for Mack battery-electric vehicle customers with the addition of two new full-service providers, ABM and Lane Valente Industries.

Read More →
Artist rendering of an ev charging facility from an overhead view.
Green Fleetby News/Media ReleaseApril 16, 2026

EV Realty Opens Major Truck Charging Hub in California’s Inland Empire

EV Realty’s San Bernardino Powered Properties’ truck charging hub, which has now opened, can serve over 200 medium- and heavy-duty trucks per day.

Read More →
Ad Loading...
Closeup photo of an EV charger plugged into an EV, with white logo for WEX.
Green Fleetby News/Media ReleaseApril 13, 2026

WEX Launches Solution to Close the EV At-Home Charging Visibility Gap for Fleets

WEX unveiled its EV At-Home with Vehicle Fraud Protection, which ensures accurate and secure reimbursement for at-home charging.

Read More →
Woman and two men standing holding paperwork agreements they have signed with logos for Daimler Truck, Toyota, and Volvo over their heads.
Green Fleetby News/Media ReleaseApril 6, 2026

Toyota Motor Corporation to Join Daimler Truck & Volvo Group in Fuel Cell Joint Venture Cellcentric

Toyota intends to join Daimler Truck and Volvo Group as an equal shareholder in Cellcentric. All three shareholders intend to further strengthen Cellcentric as a leading manufacturer of fuel cell systems for heavy-duty commercial applications.

Read More →
Terminal truck hauling a container trailer with a cargo ship and windmill in the background.
Green Fleetby News/Media ReleaseApril 3, 2026

Volvo Penta Electric Drivetrain Powering Terminal Tractors

Volvo Penta and Volvo Financial Services (VFS) have partnered to support one of Northern Europe's largest shipping and logistics companies in its ambition to transition to electric terminal tractors.

Read More →
Ad Loading...
Two men stand together holding a certificate award with large commercial trucks in the background.
Green Fleetby News/Media ReleaseApril 1, 2026

PacLease in Dallas Awarded Dallas-Fort Worth Clean Cities Award

PacLease in Dallas, Texas, received a Clean Cities Award from the Dallas-Fort Worth Clean Cities Coalition. PacLease invested in two fast-charging pedestals, one located in Dallas and the other at its sister location in Grand Prairie.

Read More →