Work Truck Logo
MenuMENU
SearchSEARCH

Pride Group Enterprises Orders 100 Trucks from Lion Electric

Pride will be integrating the all-electric trucks into its existing logistics, full maintenance, leasing, rental, and equipment retail operations throughout the U.S. and Canada.

March 25, 2021
Pride Group Enterprises Orders 100 Trucks from Lion Electric

The Lion6 (pictured) and Lion8 trucks have ranges of 180 and 165 miles respectively, and will be used for regional shipping operations.

Photo: Lion Electric

2 min to read


Lion Electric, manufacturer of all-electric medium- and heavy-duty urban vehicles, announced that the company has received a purchase order from Pride Group Enterprises for the acquisition of 100 all-electric Lion6 and Lion8 trucks. The order represents Lion’s largest single order of zero-emission trucks to date.

Ad Loading...

Pride will be integrating the all-electric trucks into its existing logistics, full maintenance, leasing, rental, and equipment retail operations throughout the U.S. and Canada, as well as deploying them with a selection of its fleet management clients. The majority of the trucks are expected to be delivered to Pride during 2021, with the remainder of deliveries expected to take place in 2022.

Ad Loading...

“This order from Pride serves as not only a significant step in Lion’s growth, but also as a milestone in the adoption and deployment of heavy-duty electric vehicles – further proof that zero-emission freight is here, now,” said Marc Bedard, CEO and Founder of Lion. “We hope this initial deployment of all-electric trucks marks the beginning of a larger ongoing partnership with Pride, and we will be working with their team to ensure that infrastructure and electric vehicle fleet management capabilities are built in tandem to optimize their electric operations.”

In addition to supplying the vehicles, Lion will also work to support Pride in key aspects of fleet electrification, including the installation of adequate charging infrastructure as well as integrating advanced telematics services into its operations – data which is critical to maximizing return on investment (ROI) in electric fleets. The Lion6 and Lion8 trucks have ranges of 180 and 165 miles respectively, and will be used for regional shipping operations.

“Partnering with Lion on our zero-emission heavy-duty trucking efforts gives Pride the unique advantage of deploying these vehicles on the road in the very short term, and significantly contributes to our goal of 100% electric vehicles, while gaining valuable experience in zero-emission operations,” said Pride Group Enterprises CEO, Sam Johal. “The ability to offer truly zero-emission freight to our customers is a huge step for our business and environment. Along with the support from one of our long-tern financial partners Hitachi Capital, we are excited about partnering with a Canadian EV OEM and promoting the Canadian brand, in the North American market.”

All of Lion’s vehicles are purpose-built for electric propulsion from the ground up, and are manufactured at Lion’s North American facility, which has a current capacity to produce approximately 2,500 electric trucks per year. Over the last decade, Lion has established itself as a leader in the all-electric heavy-duty vehicle industry, having delivered over 300 all-electric heavy-duty vehicles in North America with over 6 million miles driven since 2016.

More Sustainability

Blue Republic Services McNeilus Volterra ZSL electric refuse truck parked outside a facility, with Republic Services branding and “This truck runs on electricity” displayed on the body.
Sustainability•October 6, 2026

What Republic Services Learned Moving Electric Trucks Beyond the Pilot

With 250 electric refuse trucks now in service, Republic Services is learning that scaling a new powertrain depends as much on routes, drivers, technicians, and daily operations as it does on the truck itself.

Read More →
City Harvest Volvo VNR Electric refrigerated box truck featuring green “Fully Charged to Feed NYC” graphics and messaging highlighting 100% electric, zero-emissions operation.
Sustainability•by News/Media Release•September 29, 2026

City Harvest Begins Using Volvo VNR Electric Trucks to Rescue Food Across New York City

Volvo Trucks North America and the Bronx Is Breathing project team handed over three new Volvo VNR Electric trucks to City Harvest, which will use the trucks to rescue and deliver food throughout the Bronx and across all five boroughs of New York.

Read More →
Three Volvo executives pose with a 2027 International Truck of the Year trophy in front of a teal Volvo FH truck, with two giving thumbs-up gestures.
Sustainability•by News/Media Release•September 22, 2026

Volvo Trucks Wins International Truck of the Year 2027 for its Global Electric Range

Volvo Trucks' global heavy-duty electric range has been named International Truck of the Year 2027. Since 2019, more than 7,000 electric Volvo trucks have driven more than 310 million miles worldwide.

Read More →
Ad Loading...
FFC one day pass announce
Sustainability•by Staff•September 15, 2026

Fleet Forward Conference Introduces One-Day Passes for 2026

New one-day registration gives fleet professionals the flexibility to attend Tuesday, Wednesday, or Thursday, with passes available for $199 through Sept. 18.

Read More →
Catalyst Mobility logo displayed over an image of an electric commercial truck connected to a charging station inside a facility.
Sustainability•by News/Media Release•September 14, 2026

CALSTART Rebrands as Catalyst Mobility, Will Combine with Forth in 2027

CALSTART has rebranded as Catalyst Mobility and will combine with Forth at the start of 2027. The new organization said it is poised to become one of the world's largest, strongest, and most impactful clean transportation nonprofits.

Read More →
Aerial view of a New York-New Jersey port terminal with shipping containers and cranes, overlaid with CALSTART and Port Authority of NY & NJ logos.
Sustainability•by News/Media Release•September 9, 2026

Electric Truck and Charging Programs to Boost Sustainability at NY & NJ Ports

Together, the Port Authority of New York and New Jersey and CALSTART will electrify drayage and terminal operations serving the East Coast’s busiest container port. A pair of incentive programs totaling $45 million has launched to accelerate adoption of zero-emission drayage trucks and terminal tractors.

Read More →
Ad Loading...
Conceptual map showing multiple energy paths, including electric, gasoline, propane, and other fuels, converging at the same operational goal.
Sustainability•by Lauren Fletcher•September 3, 2026

The Smart Way to Build a Mixed-Energy Fleet Isn’t About Picking a Side

Mixed-energy fleets aren’t about picking a winning fuel. Sarah Booth of WEX explains how vehicle data, duty cycles, charging strategy, and real-world costs can help fleets choose the right energy source for each job.

Read More →
White dual-axle enclosed equipment trailer with side access doors and a spare tire, parked in a desert landscape with mountains in the background.
Sustainability•by News/Media Release•September 2, 2026

Xos Hub Surpasses One Gigawatt-Hour of Energy Delivered in the Field

A single Xos Hub has surpassed one gigawatt-hour of energy across more than 33,600 charging sessions in the field, demonstrating performance that supports Xos' expansion across new products and markets.

Read More →
Carrier Transicold Vector 8200 refrigeration unit mounted on a refrigerated trailer outside a distribution facility with loading docks and additional refrigerated trucks.
Sustainability•September 1, 2026

Carrier Transicold Launches All-Electric Vector 8200 TRU for Diesel-Free On-Site Cold Storage

Carrier Transicold’s first engineless multi-temperature TRU helps fresh- and frozen-food fleets add supplemental cold storage capacity during seasonal peaks.

Read More →
Ad Loading...
Three compact white utility trucks parked in a row on a paved lot, surrounded by trees, with large windshields, enclosed cabs, and amber warning lights.
Sustainability•by News/Media Release•August 21, 2026

Narro Trucks Introduces Electric Utility Vehicle

Narro Trucks officially launched its operations on Aug. 20 and hosted a ride and drive to showcase its electric truck, which will be produced in Virginia.

Read More →