Doughnut Peddler Reduces Overall Risk by 54% with Lytx

Lytx announced Doughnut Peddler, a national wholesale bakery and fresh food distribution company, has signed on to deploy the new Lytx SF300 DriveCam Event Recorders with the Driver Safety Program and Fleet Tracking Service across its fleet of more than 250 vehicles, protecting over 350 drivers.

Founded 35 years ago, Doughnut Peddler has a significant footprint across the United States with 18 distribution centers and five bakeries that serve over 3,800 locations daily and make 1.4 million stops per year.

Doughnut Peddler chose Lytx after a three-way competitive trial, including a side-by-side trial of Lytx and another in-cab dash cam in the same vehicle.

In addition to reducing its insurance rates – a major factor in Doughnut Peddler's initial consideration of video telematics, according to Lytx – the company experienced a number of safety improvements, including:

• 54% reduction in overall risk
• 58% reduction in speeding
• 50% reduction in cell-phone use
• 46% reduction in drivers unbelted
• 44% reduction in instances of unsafe following distances

"We own all of our trucks and want to protect our assets from damage and our drivers from collisions and faulty insurance claims," said William Cooper, national director at Doughnut Peddler. "We were impressed to find such an advanced solution that is able to assist us with driver training, driver coaching, exonerations, fleet tracking and real-time video search, and can integrate with the other applications and devices we already use for a seamless, centralized view of our fleet operations. Lytx's program was superior to anything else we saw in the market."

Doughnut Peddler has been experiencing rapid growth in recent years, expanding operations from one state to 13 states in just five years and hiring new drivers to support them. The accelerated pace and geographic expansion required a better solution to reduce liability and manage a larger fleet operating daily in three time zones. Doughnut Peddler set out to find a video-based fleet solution that would help management identify and coach risky drivers before they were involved in a collision or costly claim and help train the influx of new drivers joining its fleet.

Doughnut Peddler is also utilizing Lytx's open API system architecture to connect the Driver Safety Program and Fleet Tracking Service with its proprietary driver application used for assigning and tracking deliveries, identifying driver-to-vehicle assignments and more. With Lytx's Fleet Tracking layered on top, Doughnut Peddler's dispatch team can now see how long drivers are in and out of delivery locations and access real-time video, which helps optimize efficiencies, ensure on-time deliveries and allows the team to verify driver reports at any hour.

The company also uses Geotab's Electronic Logging Device and is utilizing Lytx's Geotab integration to streamline all of its fleet management platforms into one centralized location, leveraging the power of Lytx's all-in-one solution offering.

"The ability to navigate Lytx's online platform and access 24/7 video was night and day compared to the competitor. Lytx has its solutions and integrations so dialed-in that anyone can easily use its system. The fact that we could easily integrate it with our current software applications and devices made this a grand slam," Cooper said.