IDQ Inc., a manufacturer of automotive aftermarket A/C products such as Arctic Freeze, Sub-Zero Synthetic, and Super Seal announced the rollout of their newest product line A/C Pro. It is scheduled to hit store shelves in spring 2012, and is the culmination of over two years of product development and research focused on eliminating barriers for the DIY consumer for car A/C repairs.

"A/C Pro represents IDQ's next generation of easy-to-use DIY automotive A/C Products," says Ken Motush, Vice-President of Marketing and R&D for IDQ, Inc. "We have invested enormous amounts of time and resources producing a consumer product that provides top-of-the-line cooling performance and is easy for the customer to use and understand." Mr. Motush points out that using the product to recharge a car air conditioning system can be done quickly with significant savings to the customer.

Initial in-store tests of the product were met with overwhelming enthusiasm from consumers. Product features such as a patented trigger dispenser with built-in pressure gauge, extra long hose, and "snap-lock" coupler allow users to recharge their A/C in as little as fifteen minutes, saving them potentially hundreds of dollars versus repair shops. The product, a proprietary blend of synthetic performance boosters, stop leak, acid neutralizers and R134a refrigerant has the best cooling power of all products tested in its category as rated by independent tests.

IDQ will support the nationwide launch of the product with a first of its kind national media blitz including television, radio, and the internet.  Additionally, the company provides live product experts to support customer questions and concerns seven days a week and it provides online help tutorials and videos as well.