FULLERTON, CA - Yokohama Tire Corporation's educational video series - "Tire Tips" - is back with a new installment focusing on fuel efficiency. The video, posted at http://www.youtube.com/user/YokohamaMotorsports#p/u/15/bJHVabIDtoE, is the fifth edition in the series that began in 2010.

According to Fred Koplin, Yokohama director of marketing communications, the latest segment is designed to help consumers keep their vehicle and tires optimized for maximum fuel efficiency. "When it comes to saving money on gas, not many consumers know how large a role tires can play," said Koplin. "In this video we explain how alignment, tire pressure and rolling resistance can affect a vehicle's fuel efficiency. We also provide tips on how to make sure consumers get the most out of their tires and vehicles."

One of the tires used in the new video to demonstrate efficiency is Yokohama's dB Super E-spec.  It uses orange oil technology for gas-saving low rolling resistance and features the ultra-thin AIRTEX^TM Advanced Liner, which helps retain air and keep tires properly inflated.

"It's incredible to think that something as simple as maintaining proper tire pressure can increase your gas mileage by as much as 4% over an improperly- inflated tire," Koplin said. "We hope the tips in this video can help educate consumers on ways to save gas and money."

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company's complete product line includes the dB Super E-spec^TM - the world's first tire to use orange oil to reduce petroleum - as well as tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama's extensive product line, visit www.yokohamatire.com.

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