Work Truck Solutions Gets Investment from Rubicon Technology Partners
Rubicon’s investment will further accelerate Work Truck Solutions' product initiatives, strengthening relationships with OEMs, upfitters, and dealerships, and helping all stakeholders drive growth and profitability.

Work Truck Solutions remains committed to its leadership role in the commercial vehicle market by delivering the same thoughtful software, consultative service and tailored partnerships that the market has come to expect.
Photo: Work Truck | Work Truck Solutions
Work Truck Solutions, a software provider for the commercial vehicle industry, has secured a strategic majority investment from Rubicon Technology Partners, a private equity firm based in Boulder, Colorado, that is focused exclusively on investing in and growing software companies.
Kathryn Schifferle, Founder and Chief Vision Officer, commented, “I founded Work Truck Solutions to solve big challenges in the commercial vehicle industry by providing technology for dealers and their entire supply chain to better serve their business customers. Due to the increasing focus on this critical ecosystem, we sought the right partner to help us further scale our solutions. We are very excited to have found Rubicon, who will provide experience, resources, and additional enthusiasm to continue building on the foundation we’ve established.”
Work Truck Solutions remains committed to its leadership role in the commercial vehicle market by delivering the same thoughtful software, consultative service and tailored partnerships that the market has come to expect. Rubicon’s investment will further accelerate product initiatives, strengthening relationships with OEMs, upfitters, and dealerships, and helping all stakeholders drive growth and profitability.
Echoing Schifferle’s sentiments, Work Truck Solutions CEO Aaron Johnson said, “We’re extremely proud of what we’ve built over the past 12 years and are confident this new chapter will enable us to accelerate our growth, in both product and team. Rubicon brings a highly experienced team, substantial financial resources, and operational capabilities to the partnership. What an exciting time with a very bright future, not only for our company, but also for our customers.”
“From our first introduction to Kathryn, Aaron, and the team, it quickly became clear why they are regarded as pacesetters in the commercial vehicle ecosystem,” said Ben Falloon, Principal at Rubicon. “The world’s largest automotive manufacturers, upfitters, and dealerships have entrusted their commercial vehicle business with Work Truck Solutions, which is a testament to both their unique value proposition in the market today, and also their forward-looking product vision. We couldn’t be more excited to partner with the entire Work Truck Solutions team on this next phase of growth.”
Presidio Technology Partners, LLC served as the exclusive financial advisor to Work Truck Solutions.
More Operations

What Does a Potato Have to Do with Leadership?
From simple process improvements and creative problem-solving to the little moments that strengthen team culture, this conversation dives into the power of unexpected ideas and why innovation doesn't always arrive wrapped in new technology or a major initiative.
Read More →
Looking for a New Podcast for the Road? Start Here!
Looking for a new podcast? Truck Chat delivers fleet leadership insights, industry deep dives, AI discussions, innovations, and real-world stories.
Read More →Did You Know What You Don't See May Be Costing You Big?
As more employees choose personal vehicles (including hybrids and EVs) for business use, companies face new challenges around visibility, insurance, liability, and cost control.
Read More →
Veteran Voices in Fleet | How Military Service Shapes Fleet Leaders
Across every perspective, one message is clear: the experiences gained through military service continue to influence how veterans contribute to the fleet industry every day.
Read More →
The Fleet Lessons That Don’t Show Up on a Spreadsheet
From index cards to predictive maintenance, Robert Martinez shares the hard-earned leadership lessons that shaped nearly 40 years in fleet.
Read More →
People, Leadership & the Skilled Trades Opportunity | Weekly Cheat Sheet
People, data, leadership, and the skilled trades opportunity. See what's shaping fleets today in this week's Truck Chat Weekly Cheat Sheet.
Read More →
Everyone Thinks They’re a Fleet Manager
From oil changes to procurement decisions, fleet work is often underestimated by the very people who depend on it most. Bob Stanton makes the case for why communication, not just technical expertise, is one of the most important leadership skills in fleet.
Read More →
Turning Connected Vehicle Data Into Decisions That Matter
Fleet leaders have more data than ever, but turning that data into clear, actionable decisions remains a challenge. This white paper shows how leading organizations are using connected vehicle data to improve safety, reduce costs, and optimize fleet performance. Learn how to turn insight into action across your fleet.
Read More →
From Military Service to Fleet Leadership | Shades of Fleet
Military service ends, but the lessons don't. Hear how veterans are shaping fleet leadership through adaptability, teamwork, and mission-driven thinking.
Read More →Are You Tracking Your Fleet's True Total Cost of Ownership?
Bobit Business Media surveyed 190 fleet professionals and found that while most fleets are tracking costs, fragmented systems and data gaps are keeping true TCO visibility out of reach. With rising pressure to control spend in an increasingly volatile environment, the gap between what fleets think they know and what the data actually shows is wider than you might expect. See how your peers are managing costs today and where the industry still has room to improve.
Read More →

