UPS Drivers Trained with Videogames & Hands-On Activities
ATLANTA - UPS has gone beyond traditional driver training methods with videogame technology and hands-on learning in an effort to recruit and effectively train 25,000 driver candidates -- most of whom are in their 20s -- over the next five years.
ATLANTA- Convinced that the bulk of its driver recruits - mostly 20-somethings - respond best to high-tech instruction and a chance to hone skills, UPS has gone beyond traditional driver training methods with videogame technology and hands-on learning, according to the Wall Street Journal.
With its Baby Boom-generation drivers soon retiring, UPS is looking to boost the effectiveness of its driver training methods and hire 25,000 new recruits over the next five years, reported WSJ.
Driver candidates now spend one week at Integrad, an 11,500-square-foot, low-slung brick UPS training center 10 miles outside of Washington, D.C. There they move from one station to another practicing the company's "340 Methods," prescribed by UPS industrial engineers to save seconds and improve safety in every task from lifting and loading boxes to selecting a package from a shelf in the truck.
The new methods include a videogame that places them in the driver's seat and has them identify obstacles, kinetic learning" modules where candidates practice loading and unloading packages from a UPS truck, and computer simulations where they drive a real truck and must successfully execute five deliveries in 19 minutes.
UPS worked with researchers from Virginia Tech to design the new methods, which UPS said has proven successful so far. Of the 1,629 trainees who have completed Integrad since it began as an experiment in 2007, only 10 percent have failed the training program, which takes a total of six weeks overall and includes 30 days driving a truck in the real world.
By getting out of the traditional classroom and using technology and hands-on learning, "we've enhanced the probability of success of these new drivers," said Allen Hill, UPS senior vice president of human resources. A second Integrad will open in the Chicago area in the summer, and the training methods will eventually go company-wide, he said.
Originally posted on Automotive Fleet
More Safety

Top 50 Executive Fleets
It is that time of year again! Time for the 2026 list of the Top 50 Executive Fleets, presented by Automotive Fleet and Volvo as part of its annual Fleet 500. Download now to see this year's list of companies!
Read More →
Applause & TRUCE Software Partner to Improve Driver Safety Through AI-Powered Telematics & Employee Performance Management
Applause has integrated TRUCE driving metrics directly into its employee-first performance and safety platform that transforms mobile devices into AI-powered telematics.
Read More →
How Detroit Assurance with Active Brake Assist Works
Do you want to see what it is like to experience Detroit Assurance’s Active Brake Assist? In this video, Work Truck will put you in the cab to see how it all works and then hear more details from DTNA’s Mike Young.
Read More →
Get Left of Loss: A 5-Step Workplace Prevention Framework for Fleet Operators
Violence risks do not stop at the driver’s door. Learn five practical steps fleets can take to spot threats early and protect workers before loss occurs.
Read More →How Better Visibility Cut Speeding Violations by 48%
Fleet leaders don't need more data, they need clearer visibility into what the data is saying. This case study explores how one utility replaced speeding-event counts with a single metric — miles driven in violation — to strengthen safety and significantly reduce speeding violations.
Read More →
13 Safe Driving Tips for Commercial Vehicle Drivers
Make sure you are spending time on the road safely with these important tips.
Read More →
Recalls You Need to Know About in July 2026
If you have Altec, Ford, General Motors, Harbinger, Hyundai, Mack Trucks, or Volvo Trucks vehicles in your fleet, you should check these important recalls issued by the National Highway Safety Administration.
Read More →
How Telematics Is Transforming Fleet Risk from Insight to Action
What if you could spot risky driving before it leads to a crash? See how telematics is still changing fleet safety today.
Read More →
DOT Rules Remain Firmly Lit on Marijuana
DOT says not so fast on marijuana. Even with federal reclassification efforts, commercial drivers in safety-sensitive roles remain subject to marijuana testing and prohibitions.
Read More →
Lytx Adds Fleet Management Enhancements to LytxOne Platform
Lytx has added new features to LytxOne to bring safety, operational insight, asset visibility, and compliance into a unified, all-in-one platform.
Read More →
