Trucks, SUVs Top July Retention Value
Trucks and SUVs logged the strongest resale value during July in a month that saw lighter depreciation of 1.3 percent for 2010-2014 model year vehicles, according to Black Book.

Photo of 2014 Expedition courtesy of Ford.

Photo of 2014 Expedition courtesy of Ford.
Trucks and SUVs logged the strongest resale value during July in a month that saw lighter depreciation of 1.3 percent for 2010-2014 model year vehicles, according to Black Book.
Meanwhile, domestic cars depreciated 2.1 percent, while import cars fell 1.7 percent. Domestic trucks fell 0.6 percent and import trucks declined 1.3 percent. Black Book expects a 14.5-percent overall depreciation for 2015, which would be an improvement from pre-recession levels of between 15 and 18 percent.
Trucks held the seven top slots among vehicle categories for retention. Full-size SUVs led the way with a flat depreciation level ($26,166), followed by full-size pickups (down 0.1 percent to $24,286) and compact SUVs (down 0.3 percent to $25,844). Three categories fell 0.7 percent, including compact pickups ($19,344), mid-size pickups ($17,081), and mid-size SUVs ($22,168).
Luxury cars recorded the best retention among cars with a 0.8-percent decline to $24,736.
Cargo minivans showed the highest depreciation, falling 3.1 percent to $8,502. They were followed by full-size cars, which fell 2.5 percent to $12,907.
Originally posted on Automotive Fleet
More Remarketing

REP Inspection Services Launches, Delivering Professional Equipment Inspections
REP Inspection Services, led by someone with more than 30 years of industry experience, has launched its professional inspection services for trucks, trailers, and equipment across the commercial vehicle industry.
Read More →
Introducing Work Truck’s 2025 Remarketing Report Series
Work Truck’s 2025 Remarketing Report Series uncovers how data, timing, and technology are reshaping resale value and driving smarter fleet strategies.
Read More →
Fleet Remarketing Outlook 2026: EVs, Policy, and the Power of People [Part 4]
From EVs to policy changes, the 2026 fleet remarketing outlook is all about people, progress, and finding opportunity in stability.
Read More →
Digital Fleet Remarketing: How Tech and Transparency Build Buyer Confidence [Part 3]
Technology and trust are reshaping fleet remarketing in 2025. See how data, transparency, and partnerships drive better resale outcomes.
Read More →
Fleet Replacement Strategy 2025: When to Hold and When to Fold [Part 2]
Knowing when to sell or hold is key in 2025. Discover how fleet professionals use data and TCO insights to make smarter remarketing calls.
Read More →
The 2025 Work Truck Remarketing Market: Prices, Pressure, and What Comes Next [Part 1]
Fleet remarketing in 2025 is stabilizing. Experts share how prices, rates, and new tech are shaping used truck values and resale strategies.
Read More →
Copart and One Inc. Partner to Improve Auto Claims Process
ChatGPT said: One Inc and Copart partner to speed up lienholder payments, helping insurers process total loss vehicle claims faster and improve customer experiences.
Read More →
Fleet Remarketing Industry Council Launches to Shape Future Resale Value
What if fleets could shape how their vehicles are valued after resale? Now they can.
Read More →
CAR Partners with NAFA Fleet Management Association For 2026 Event
The event will connect fleet managers with vehicle remarketers to delve into topics that help fleet operations find remarketing solutions.
Read More →
How Technology, Transparency, and Trust Are Reshaping Commercial Trucking
How are tech, transparency & trust reshaping truck protection? National Truck Protection’s new President, Kevin Hull shares insights on dealer-first solutions & industry evolution
Read More →
