Synthetic oil manufacturer Royal Purple officially launched its redesigned website, RoyalPurple.com. The improved site is simpler, easier to navigate and has a fresh new look that is more reflective of the consumer feedback the company recently received, which asked for more interactive content.

The new Royal Purple home page was redesigned to include the brand's "Outperform" messaging and is updated with the company's newest logos and corporate identity. Additionally, the site will now be a destination for consumers looking for useful product information and tips for the variety of automotive, marine, motorcycle and recreational vehicle applications, which Royal Purple services.

Also included on the site are landing pages for the latest Royal Purple sweepstakes, social media campaigns and information on Royal Purple-sponsored racers including NHRA Pro-Stock Driver Mike Edwards, NASCAR K&N Pro Series Driver Dylan Kwasniewski and Offshore Unlimited Powerboat Team Miss GEICO Racing.

"We'll continue to tweak the site based on the feedback and input we get from customers," said Randy Fisher, Royal Purple's Director of Consumer Marketing. "Our goal (with the redesign) was to make things simpler and easier. We also hoped to provide the right mix of info for both the casual and hardcore enthusiasts."

In addition to its website, Royal Purple also maintains several social media channels including Facebook, Twitter and YouTube to field consumer questions and directly educate fans on the latest Royal Purple news.