RealTruck acquired the Go Rhino brand.
Known for setting the industry standard, Go Rhino holds 40 issued and pending patents for the innovative premium products it develops and manufactures for truck, Jeep, and SUV owners.
RealTruck expands automotive accessories including side steps and running boards with the Go Rhino brand.

RealTruck strenghtened its existing portfolio with Go Rhino.
Photo: RealTruck
RealTruck acquired the Go Rhino brand.
Known for setting the industry standard, Go Rhino holds 40 issued and pending patents for the innovative premium products it develops and manufactures for truck, Jeep, and SUV owners.
The acquisition strengthens RealTruck's existing portfolio of brands spanning truck bed covers, truck bed liners, steps, floor liners, fender flares, vent visors, and cargo management.
Go Rhino's most notable automotive accessories include side steps and running boards in nearly 20 styles, sports bars for modern trucks, hitch steps, bumpers, and products for public safety vehicles.
For over 40 years, the company's products have been designed to deliver the perfect combination of fit, function, and style.
"At Go Rhino, we're passionate about providing the most innovative products so people can both pursue and express their lifestyle in a customized vehicle with top-quality products," said Manuel Alvarez, president of Go Rhino. "We are excited to partner with RealTruck to expand our products' reach in support of their vision to scale the aftermarket accessory market through increasing consumer awareness."
Alvarez has owned and managed the business based in Mexico for several decades. He will continue to lead RealTruck's operations in Mexico and will play a key role in RealTruck's product supply leadership team.

Muncie Power Products has released its A40 Series power take-off, which features a small envelope, making it ideal for applications with space limitations.
Read More →
WALTCO launched its new MDV-40 liftgate and the DD Series, which can lift a technician up to 120 inches. In this video, Work Truck takes you on a full tour of the new liftgates to learn about their functions and benefits.
Read More →
Grote Industries has promoted Josh Wilber to vice president of human resources to support the company’s continued global expansion as it celebrates its 125th anniversary.
Read More →
Gulf Highway Equipment is purchasing 160 more Mack MD models to be upfit with truck-mounted attenuators, an energy-absorbing crash cushion attached to the rear of a truck that is designed to protect workers and motorists in construction zones.
Read More →
How do fleets benefit when they draw on the resources and expertise of fleet management companies to help with upfitting decisions? In this video, we will get the answers from Ted Davis and Sean Otterberg, both of Holman.
Read More →
Iowa Mold Tooling (IMT) has introduced 16 new telescopic crane models, and in this video, Jeff Nelson, IMT's sales engineer, explains how each new crane is lighter and longer than its predecessors.
Read More →
Kenworth's new reinforced front frame option delivers a high-strength mounting location ideal for a variety of front-of-frame-mounted equipment such as hose reels, snowplows, steady legs, and more.
Read More →
Fleet productivity problems often start inside the truck. Here’s how smarter storage boosts safety, cuts wasted time, and protects uptime.
Read More →
Work Truck learned a little about hose and cable reels from Scott Hannay, of Hannay Reels. In this video, he will showcase some of the company’s reels and discuss the applications of each.
Read More →
Air Lift Company now offers its LoadLifter 5000 air spring kit for the 2025 Toyota 4Runner. The kit is designed to provide enhanced load support and improved ride quality when towing or hauling.
Read More →