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Ram Shifts Electric Pickup Strategy, Renames Range-Extended Model

Ram drops plans for a full-size BEV pickup, renames its range-extended model the Ram 1500 REV, and doubles down on fleet-focused offerings.

September 15, 2025
Front view of the Ram 1500 REV electric pickup in silver, showing bold RAM grille and headlights. The range-extended truck replaces Ram’s BEV plans, offering strong towing, payload, and range.

The Ram 1500 REV, formerly known as the Ramcharger, will replace Ram’s full-size BEV plans with a range-extended electric pickup focused on power, towing, and payload.

Photo: Stellantis

2 min to read


As demand for full-size battery-electric pickups slows in North America, Stellantis noted that it is making changes to its Ram lineup in a recent release. The automaker announced it will discontinue development of a full-size BEV pickup and focus instead on a range-extended electric model.

As part of the shift, Ram is renaming its REEV-powered pickup the Ram 1500 REV, dropping the “Ramcharger” name. According to the company, this truck “will set a new benchmark in the half-ton segment, offering exceptional range, towing capability and payload performance.”

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Full Ram Truck Lineup Still in Play

Ram continues to offer a complete suite of pickups and commercial vehicles, including:

Ram’s light- and heavy-duty trucks now include the brand’s widest variety of sport and off-road performance options, highlighted by the new Ram 1500 RHO, which delivers “more horsepower per dollar than any other performance off-road pickup.”

Looking Ahead for Work Truck Fleets

For vocational fleets, Ram is doubling down on its Chassis Cab and Ram Professional business. Updates include improved processes, added resources, and dedicated B2B-focused expertise. Ram said these moves are designed to better support fleet customers, upfitters, sales, and service.

Ram said in a release that it is “improving market competitiveness and growth while maintaining pricing power through products, services and electrified offerings.” 

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The brand remains aligned under Stellantis Pro One, with a global lineup spanning from the compact Ram 700 to the 5500 Chassis Cab and ProMaster vans.

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