Michelin North America to Acquire Oliver Rubber Company
GREENVILLE, SC – Michelin North America, Inc. has signed a definitive agreement to acquire Oliver Rubber Company, a subsidiary of Cooper Tire & Rubber Company, which produces tread rubber and retreading equipment.
GREENVILLE, SC – Michelin North America, Inc. has signed a definitive agreement to acquire Oliver Rubber Company, a subsidiary of Cooper Tire & Rubber Company, which produces tread rubber and retreading equipment. The acquisition will be completed upon receipt by the parties of necessary regulatory approvals. Following the acquisition, Oliver will operate as a subsidiary of Michelin North America, Inc.
This acquisition will complement the manufacturing capability and service network of Oliver with that of the Michelin Retread Technologies network, enabling Michelin to extend its reach in the growing commercial retreading market. In 2005, Michelin announced a major expansion of its tread manufacturing facility in Covington, Ga., and earlier this month the opening of a new manufacturing facility in Mexico.
The terms of the transaction include a cash purchase price of $69 million. The transaction is subject to final due diligence as well as Federal Trade Commission and U.S. Department of Justice approval.
More Operations

How to Build a Lasting Fleet Career by Staying Curious and Connected
Tina Kourakos never planned on a career in fleet. More than 30 years later, she says curiosity, strong relationships, and a willingness to keep learning helped turn an unexpected assignment into a career spanning fleet management and OEM leadership.
Read More →
Think You Know Trucks? Take Our 19-Question Fleet Trivia Challenge
From chicken lights to diesel engines and trucking history, test your knowledge with 19 questions from the 2026 Work Truck Exchange and Heavy Duty Trucking Exchange.
Read More →
Where’s My Truck: Inside the Fleet Logistics Work Nobody Sees
Shades of Fleet video thumbnail featuring Lauren Fletcher beside the text “The People Behind the Process, Keeping Fleets Moving,” with fleet vehicles and logistics imagery in the background.
Read More →From Our Partners
Basic Tracking vs Next Generation Fleet Technology
Sponsored by AT&T Business

5 Facts Every Fleet Manager Should Know About Embedded Telematics
Sponsored by Stellantis/Mobilisights

How AI Video Telematics Boosts Driver Safety and Helps to Avoid Unnecessary Costs
Sponsored by Verizon Connect

Charting the 8 Bottom-Line Benefits of Workforce Optimization
Sponsored by Verizon Connect


Work Truck Seeks Fleet and Industry Insights on 2026 Trends and 2027 Forecasts
Work Truck is seeking insights from fleet leaders and industry partners on the trends that shaped 2026 and what commercial fleets should prepare for in 2027. Participate today!
Read More →
It's 10 p.m... Do You Know Who Has Access to Your Fleet?
Preventing cargo theft requires investment in technology, operational processes, and employee training. In an industry with tight margins, it can be difficult to justify investments whose value is measured by incidents that might never occur.
Read More →
GeoFencing Adds to Your Truck Security Arsenal
Geofencing is a familiar fleet tool today, but its early adoption marked a major shift in vehicle tracking, route monitoring, and the debate over employee privacy.
Read More →
Truckers’ Strike Rumors, New GM Engines, and Hidden Idling Costs Lead This Week’s News
Truckers’ strike rumors, GM’s new 2027 engines, hidden idling costs, racing lessons, IRP rules, and more headline this week’s Truck Chat Weekly Cheat Sheet.
Read More →
Shades of Fleet Wants to Hear From You About Building a Culture of Care
Fleet leaders, we want to hear from you. Share how empathy, trust, and creating space for people can strengthen your team, improve performance, and support retention.
Read More →
What Racing Can Teach Work Truck Fleets About the Work Nobody Sees
Race car driver and mechanical engineer Isaac Johnson shares practical lessons on preparation, relationships, setbacks, and building teams that perform when it counts.
Read More →
New Fleet Guides, Hidden Truck Wear, and Driver Fit Lead This Month
Our latest Truck Chat recap covers new Fleet Guides, hidden idling costs, driver fit, lighter-truck registration rules, and year-round technician appreciation.
Read More →
