Merchants Fleet announced the hire of Alex Coveney to oversee Strategic Alliances for Enterprise level accounts in North America and Canada.  

In this role, Coveney will direct strategic OEM (Original Equipment Manufacturer) and mobility partnership development, specializing in custom transportation solutions which includes building strategies and implementation of EV (electric vehicle) adoption, charging infrastructure and fleet integration.  

According to a release from Merchants Fleet, as a successful former business owner, Coveney brings more than 20 years of business leadership experience to the role. Prior to joining Merchants, Coveney also led numerous regional teams at Enterprise Holdings in addition to serving on the Enterprise Truck Rental Global Advisory Board.  

"Merchants’ bold commitment to electrification and sustainability is an exciting moment in fleet history, and I’m thrilled to be part of the team that is leading the way,” Coveney said.   

Merchants currently works with major fleet and mobility partners throughout the U.S., and is driving fleet electrification in North America with reservations of nearly 40,000 electric vehicles and $2.5B committed toward having its mobility fleet 50% electric by 2025, and 50% of its clients’ fleets electric by 2030.  

Editor's Note: Alex Coveney's title/role was updated March 7, 2022.