Kelley Blue Book Announces Winners of 2008 Brand Image Awards
The awards honor the top new auto brands based on consumer perception data from KBB marketing research.
Kelley Blue Book (http://www.kbb.com), a provider of new- and used-vehicle information, recently announced the winners of the 2008 Kelley Blue Book Brand Image Awards. The Kelley Blue Book Brand Image Awards recognize automakers' outstanding achievements in creating and maintaining brand attributes that capture the attention and enthusiasm of the new-vehicle buying public.
Best Interior Design -- Non-Luxury Sedan/Coupe/Hatchback: Toyota
Best Interior Design -- Luxury Sedan/Coupe/Hatchback: Lexus
Best Interior Design -- Sports Car/Convertible: Mercedes-Benz
Best Interior Design -- Truck: Chevrolet
Best Interior Design -- Non-Luxury SUV: Toyota
Best Interior Design -- Luxury SUV: Lexus
Best Interior Design -- Minivan: Honda
Best Exterior Design -- Non-Luxury Sedan/Coupe/Hatchback: Chrysler
Best Exterior Design -- Luxury Sedan/Coupe/Hatchback: BMW
Best Exterior Design -- Sports Car/Convertible: Porsche
Best Exterior Design -- Truck: Chevrolet
Best Exterior Design -- Non-Luxury SUV: Ford
Best Exterior Design -- Luxury SUV: Mercedes-Benz
Best Exterior Design -- Minivan: Toyota
Best Overall Interior Design: Toyota
Best Overall Exterior Design: BMW
Best Overall Prestige Brand: Mercedes-Benz
For more information about the 2008 Kelley Blue Book Brand Image Awards, please visit www.kbb.com/BIA08.
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