Fleet Advantage has named Jon Keller as senior vice president of sales. Keller comes to Fleet Advantage from Merchants Fleet Management where he most recently served as vice president sales, east, responsible for managing sales representatives in more than a dozen states focused on business development and customer retention strategies.

Keller's expertise in fleet leasing will benefit Fleet Advantage clients who rely on the company for continuous strategic counsel on lifecycle asset management, cost reduction, financing, and remarketing programs that maximize bottom line profit potential for their fleet organizations, according to the company. Keller’s sales experience also includes 10 years with GE Capital where he began as a sales representative and grew his role into multiple sales management positions.

“We’re seeing an increasing number of organizations shift their asset lifecycle strategies into more of a short-term lease model, but these organizations still require value-added consultation with trusted industry expertise,” said Brian Holland, president and chief financial officer at Fleet Advantage. “Jon is well qualified to serve our clients and lead a sales team that provides this critical level of leasing insight and knowledge to help our partner organizations make the right decisions to maximize their bottom line profit and business growth.”