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F-Series Named Best-Selling Pickup for 47th Year
In 2023, more than 700,000 customers chose a new Ford F-Series truck, reflecting Ford's commitment to excellence, innovation, and understanding the needs of its customers.

Ford's 2023 Super Duty F-550 Chassis Cab F-450 XL is just one of the many Ford pickup trucks depended on by fleet operations.
Photo: Ford

The Ford F-Series once again took home the title of the best-selling pickup truck for the 47th consecutive year.
Photo: Ford | Work Truck
The Ford F-Series truck has maintained its reputation as the best-selling truck in the United States for an incredible 47th year in a row. In 2023, more than 700,000 customers chose a new Ford F-Series truck, reflecting Ford's commitment to excellence, innovation, and understanding the needs of its customers.
The F-Series trucks are known for their exceptional durability and reliability, making it the go-to choice for fleets across the country.
Ford F-Series trucks come with a range of features that make them stand out among other trucks in the market. Technologies like Pro Power Onboard and BlueCruise hands-free highway driving, make it easier for customers to power work sites or even their home in the event of a power outage, or to drive hands-free on highways. The trucks also offer features that make it easier to hitch and tow a trailer, reflecting the company's understanding of the needs of its customers.
Keys to a Trusted Pickup Truck
One key to the success of the F-Series trucks is the diversity of powertrain offerings. Ford understands that its customers have unique needs, whether they're on the job site, the farm, or going on a weekend adventure.
The company offers a range of powertrain options to meet these needs, including the best-selling full-size full-hybrid pickup in America, the Ford F-150 PowerBoost Hybrid, and the best-selling full-size electric pickup truck in the U.S., the F-150 Lightning.
"The streak spans four generations (and started when I was only four) and has lasted longer than the entire lifespan of many other popular consumer products, including compact discs and mp3 players, and the entire brick-and-mortar video rental industry. But this accolade is not a walk down memory lane; F-Series continues to grow and in 2023, remained the best-selling vehicle in the nation for the 42nd year in a row," said Robert Kaffle, director, U.S. sales, in a recent statement.
Looking forward, the company is excited to begin production of the new 2024 gas and hybrid F-150 models early in the year. The company's unwavering focus on growth across gas, hybrid, and electric models in 2024 reflects its promise to offer a truck for every customer - one that fits seamlessly into their lifestyle.
The enduring legacy of the F-Series trucks is not just a result of Ford's relentless pursuit of improvement, but also a reflection of the trust between the company and its customers. Ford is deeply grateful for the opportunity to serve its customers and is committed to continuing to earn their business every single day.
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