Work Truck Logo
MenuMENU
SearchSEARCH

EV Reservation Data Reveals Frantic Demand from Truck Buyers

Electric trucks are hitting the market as manufacturers struggle to keep up with consumer enthusiasm and demand, according to a Recurrent study.

EV Reservation Data Reveals Frantic Demand from Truck Buyers

There’s a trend of over-ordering happening for electric trucks, as no one is sure which manufacturer will deliver these new trucks. About 89% of Tesla Cybertruck reservations overlap with another truck pre-order, and 100% of F-150 and Silverado reservation holders also pre-ordered another vehicle on this list.

Source: Recurrent

3 min to read



Recurrent, a firm that analyzes electric vehicle (EV) battery health, this month released new data from a study around EV reservations stemming from a survey of active shoppers of new electric car and pickup truck models. The research dives into the most popular models, the estimated manufacturer backlog, estimated delivery dates, cost of reservations and trends on which manufacturers are living up to delivery promises.

Ad Loading...

As carmakers navigate long pre-order lists and wait times, Recurrent partnered with AAA Washington to survey more than 200 shoppers who had at least one EV reservation. Participants were asked which EVs they have reserved with a down payment and which they actually intend to buy. The survey results found several interesting takeaways, including:

Ad Loading...
  • Truck buyers are hedging their bets with multiple reservations. There’s a trend of over-ordering happening for electric trucks, as no one is sure which manufacturer will deliver these new trucks. About 89% of Tesla Cybertruck reservations overlap with another truck pre-order, and 100% of F-150 and Silverado reservation holders also pre-ordered another vehicle on this list.

  • Refundable reservation deposits make it easier to keep options open. In one example, a single shopper has pre-ordered the GMC Hummer EV, BMW iX, Chevrolet Silverado, Nissan Ariya and VW ID.4, but only reports they are likely to redeem the BMW.

  • More electric car models allow shoppers to be selective. While pre-orders for electric trucks tend to overlap across multiple new offerings, there are more standalone reservations for cars like the Subaru Solterra, Kia EV6 and Hyundai Ioniq 5. These shoppers want the car they ordered and are reserving their place in line to buy it.

  • Tesla brand loyalty runs deep. Recurrent found many families have gone all-in on Tesla. About 50% of those who have reserved a Tesla Cybertruck and a Tesla car model plan to redeem both.

  • Tesla reservations do not overlap with other brands. For car buyers who reserved a Ford F-150, Rivian or Chevrolet Silverado, chances are good that they may also have reserved a Tesla Cybertruck. But, if they are interested in any of the new, non-truck options on this list, there is almost no overlap with the Tesla brand. There is a chasm between non-Tesla cars and Tesla reservations.

“We knew that 2022 would be the year of the electric truck, and the year has not disappointed us, at least as far as pre-orders go,” said Scott Case, CEO and co-founder of Recurrent, in a news release. “But I’m also taking pre-order number claims by manufacturers with a grain of salt, because clearly not all of those orders are solid. Shoppers should not be scared off by long pre-order waits if they know the vehicle you want.”

EVs are quickly rising in popularity, and the U.S. is preparing for a boom in sales as the country makes further commitments to divest from oil and gas. The Biden Administration is pushing ahead by committing resources to build up the required infrastructure, and oil and gas companies are looking at ways they can protect their futures all while auto manufacturers are making stronger pledges to an EV future. However, the supply chain has been hit hard, as the ongoing Ukraine and Russia war has slowed down production on parts from the area and other metal prices continue to climb.

Originally posted on Charged Fleet

More Green Fleet

Create alt text for this image, 40 words or less.
Green Fleetby News/Media ReleaseAugust 4, 2026

Peterbilt Expands Sourcewell Partnership with Electric Vehicle Lineup

Peterbilt Motors Company’s cooperative purchasing agreement with Sourcewell and its Canadian partner, Canoe Procurement Group, now includes including Peterbilt's battery-electric vehicle lineup.

Read More →
Kalmar Ottawa electric terminal tractor drives on a paved roadway with an operator in the cab, showcasing the zero-emission yard truck in an outdoor commercial fleet setting.
Green Fleetby News/Media ReleaseJuly 24, 2026

WTC Group Expands Sustainable Operations with Kalmar Ottawa T2 EV Fleet

Commercial adoption of the Kalmar Ottawa T2 EV terminal tractor continues to grow as customers add the zero-emission yard tractor to their fleets. WTC Group has placed an order for a Kalmar Ottawa T2 EV.

Read More →
A man in a blue blazer stands beside a ROUSH CleanTech truck and propane autogas fueling dispenser at an industry trade show.
Green Fleetby Lauren FletcherJuly 23, 2026

Where Propane Autogas Fits in Today's Fleet Fuel Strategy

Learn more from PERC's Joel Stutheit, as he explains why propane autogas remains a practical alternative for fleets seeking to reduce emissions without sacrificing operational flexibility.

Read More →
Ad Loading...
Schneider Electric Charge Pro Level 2 AC commercial EV charger mounted in a parking garage, with an electric vehicle parked nearby. Promotional graphic highlights the Charge Pro charging solution for commercial electric vehicle fleets.
Green Fleetby News/Media ReleaseJuly 22, 2026

Schneider Electric Simplifies Commercial EV Charging with New Charge Pro for the U.S.

Schneider Electric’s updated Charge Pro Level 2 chargers deliver reliable, flexible charging for multi-unit dwellings, fleets and workplaces, as well as public and destination charging locations such as hotels and retail centers.

Read More →
Cover of the "Top 50 Green Fleets" report presented by Automotive Fleet and Inspiration Fleet, featuring an aerial nighttime photo of a lit highway interchange with looping ramps.
SponsoredJuly 16, 2026

The Top 50 Green Fleets

The List Is in: The Top 50 Green Fleets

Read More →
Two ChargePoint fast-charging stations branded ONVO stand in a roadside charging area, flanked by signs reserving parking for electric vehicles while charging.
Green Fleetby News/Media ReleaseJuly 14, 2026

ChargePoint and Onvo Expand Highway Fast Charging Across the Northeastern U.S.

ChargePoint is working with Onvo, a locally owned travel plaza brand headquartered in Pennsylvania, to install ultra-fast EV charging stations at locations in the Northeastern U.S.

Read More →
Ad Loading...
Graphic featuring the Mack logo, a map of Canada, and two orange Mack LR Electric refuse trucks outside the Kingston manufacturing facility, highlighting Mack’s electric truck operations in Canada.
Green Fleetby News/Media ReleaseJune 29, 2026

The City of Kingston Celebrates Purchase of 2 Mack LR Electric Refuse Trucks

The City of Kingston, Ontario, Canada, a municipality with a vision of being “Canada’s Most Sustainable City,” recently showcased two Mack LR Electric refuse trucks following their successful deployment in 2025.

Read More →
Promotional graphic for a TruckChat interview at an industry trade show featuring Mike Wade of E.J. Ward. Large text reads “At the Show” and “One Partner. Every Solution.” Wade stands beside fleet fueling or charging equipment, discussing integrated fleet technology and fuel management solutions.
Green Fleetby Lauren FletcherJune 9, 2026

Fuel Management's Next Evolution Centers on Connected Fleet Technology

Learn how fleets are integrating fueling, telematics, tank monitoring, EV charging, and data systems to improve efficiency and visibility.

Read More →
Illustration of alternative-fuel commercial vehicles, including a shuttle bus, pickup truck, and delivery truck branded Landi, set against a green landscape with wind turbines, trees, and city buildings, emphasizing sustainable transportation and clean energy.
Green Fleetby News/Media ReleaseJune 8, 2026

Landi Technologies Achieves CARB Certification of Ford 7.3L RNG/CNG Platform

Landi Technologies has gained CARB certification of its Ford 7.3L Renewable Natural Gas (RNG) and Compressed Natural Gas (CNG) platform for the Ford E-450, F-450/550/600, F-650/750, and F-53/59 platforms.

Read More →
Ad Loading...
wheel geotab image
SponsoredJune 1, 2026

Turning Connected Vehicle Data Into Decisions That Matter

Fleet leaders have more data than ever, but turning that data into clear, actionable decisions remains a challenge. This white paper shows how leading organizations are using connected vehicle data to improve safety, reduce costs, and optimize fleet performance. Learn how to turn insight into action across your fleet.

Read More →