ENow Demonstrates Solar-Electric Reefer
Unveiled in 2018 at the ACT Expo in Long Beach, Calif., eNow brought its all-electric, solar-based refrigeration system to The Work Truck Show 2020.

Developed in 2017, the solar-electric powered refrigeration system - branded Rayfrigeration – was a zero-emissions, Transport Refrigeration Unit (TRU) on a truck making deliveries in an urban environment.
Photo: eNow
Unveiled in 2018 at the ACT Expo in Long Beach, Calif., eNow brought its all-electric, solar-based refrigeration system to The Work Truck Show 2020 in Indianapolis.
Developed in 2017, the solar-electric powered refrigeration system – branded Rayfrigeration – was a zero-emissions transport refrigeration unit (TRU) on a truck making deliveries in an urban environment. A 24-foot, straight truck owned by Challenge Dairy was beta tested during the heat of the summer in California’s San Joaquin Valley. ENow’s system exceeded all expectations – in both emissions reduction and operating cost savings.
Check out a video of Challenge Dairy's experience below:
Now developed for 53-foot trailers, eNow showcased the system at the Work Truck Show.
eNow solar eTRUs:
Use 100% renewable, silent, solar energy to power the electric reefer by day.
Plug into shore power to quietly recharge the system at night.
Require less maintenance than diesel counterparts.
Have 3-5 years longer asset life.
Are compatible with new reefer trailers of all makes.
More Upfitting

Registration Opens for 2026 NTEA Commercial Vehicle Upfitting Summit
Registration is now open for NTEA’s Commercial Vehicle Upfitting Summit, which is set for Oct. 13–14, 2026, at Kalahari Resorts & Conventions, in Sandusky, Ohio.
Read More →
Industrial Truck Beds Rebrands as Hilltip Premium Truck Beds
Industrial Truck Beds, which was acquired by Hilltip in 2022, has officially rebranded as Hilltip Premium Truck Beds. The company designs and manufactures hook-lift and interchangeable beds, as well as dump beds, flat beds, and custom-built or private-label solutions.
Read More →
Work Truck Storage Made Easy with Adrian
Adrian makes it easier to organize tools, equipment, and cargo while improving access and productivity. In this overview, Rachel Kuhn from Adrian demonstrates the Extendobed bed slide and discusses modular storage accessories designed to help fleets work more efficiently.
Read More →
Hilltip Introduces the IceStriker LION 8-15 Highway Combi Spreader
Hilltip has launched its line of IceStriker LION Highway Combi Spreaders, which range in capacity from 8 to 15 cubic yards and have liquid de-icing, anti-icing, and pre-wetting capabilities.
Read More →
Fourth Annual Upfit Package of the Year Awards Open for 2027 Entries
Think your upfit deserves industry recognition? Enter the 2027 Work Truck Upfit Package of the Year Awards before the Sept. 30 deadline.
Read More →
Leer Group Unveils New Truck Cap Models for Ford Maverick
Leer Group has expanded its selection of truck caps for the Ford Maverick, models 2022 and newer. The new caps are now available from Leer, SnugTop, and Century.
Read More →
SaltDogg Pro-M Chain and Auger Spreaders Simplify Installation with Compact In-Cab Controller
Buyers Products’ SaltDogg Pro-M spreaders feature a two-wire system and a small-footprint control to streamline setup and save cab space.
Read More →
Air Lift Company Appoints Executive Vice President, Global Supply Chain, Procurement and Quality
Air Lift Company has appointed Michael A. Sislo as executive vice president, Global Supply Chain, Procurement and Quality. He brings more than 30 years of executive leadership experience across the automotive, manufacturing, and specialty chemicals industries to the role.
Read More →
Flexible Standardization: How Modern Fleets Are Rethinking Consistency to Stay Operational
Fleet standardization is evolving. Learn how flexible vehicle specs help large fleets reduce delays, improve uptime, and adapt to disruptions.
Read More →
Weather Guard Launches Heavy-Duty Sliding Truck Bed System
Weather Guard’s new Sliding Bed System gives crews full tailgate access to tools and materials while reducing climbing, overreaching, and repetitive strain and is now available.
Read More →
