Daimler Truck North America (DTNA) just announced the appointment of Joanna Buttler as general manager, product strategy and market development. She will oversee the development of DTNA’s product portfolio, both short- and long-term, and spearhead all go-to-market activities. 

Buttler’s responsibilities will include product marketing, brand communications, sales training, and digital sales tools. Her team represents the Freightliner, Western Star, and Detroit brands, and she will report directly to David Carson, senior vice president sales and marketing and member of DTNA’s Operating Committee.

“Joanna’s extensive experience and proven leadership make her the ideal leader to drive our product strategy and market development forward. Her innovative approach and dedication to excellence will continue to strengthen our position in the industry,” Carson said.

Nearly 20 Years at Daimler Truck

She brings nearly 20 years of experience with Daimler Truck to her new position. Buttler began her career in 2006 as a marketing analyst and sales support specialist focused on Detroit powertrain. Her journey within the company included roles such as project controller, manager of IT Controlling, and support manager for Martin Daum, former president and CEO of DTNA.

With Daum’s promotion to CEO of Daimler Truck and Buses in 2017, Buttler became chief of staff, followed by her appointment into strategic executive roles within the Autonomous Technology Group. 

Leading Autonomous Technology Group

Most recently, Buttler served as head of the Global Autonomous Technology Group, where DTNA said she significantly impacted the autonomous vehicle industry. She set the global autonomous technology strategy for Daimler Truck, leading the post-merger integration within Torc Robotics, the autonomous-ready Cascadia program, and key strategic partnerships. Her efforts have been instrumental in forming strong partnerships and leading innovation programs within the transportation industry, DTNA said in the announcement of her new role.

Daimler Truck said it will continue to progress along its autonomous roadmap, with a succession plan to be announced in the near future.