DECKED Wants Fleet Dads to Take a Break This Father’s Day
DECKED’s Father’s Day campaign offers 100 hardworking dads a paid day off to unplug, recharge, and spend time where it matters most.

DECKED’s Father’s Day “Dad Time Off” campaign highlights the importance of giving hardworking dads time away from the job to spend making memories with family.
Work Truck
For a lot of dads in the work truck industry, downtime usually means a truck is in the shop. Personal downtime? That’s a little harder to come by.
This Father’s Day, truck storage and organization company DECKED is trying to change that with its “Dad Time Off” initiative, a program that will pay for 100 dads to take a full day off work to spend however they choose.
The company is accepting nominations through June 21, allowing people to nominate themselves or another hardworking dad for a chance to receive a day’s wages reimbursement.
“In the fleet world, you’re always keeping tabs on everyone else’s downtime, but now it’s time to take some of your own,” said Bridget Noonan, senior brand director for DECKED. “This Father’s Day, DECKED wants to reward the dads who keep our industries moving with the ultimate upgrade: actual, uninterrupted time off.”
New data from DECKED reveals that 54% of U.S. dads have missed major life milestones because they couldn't afford to lose wages. The pressure is highest for blue-collar dads, who feel this financial strain 10% more than other working fathers.
Noonan said the program is designed to give fathers a rare opportunity to unplug and focus on themselves or their families without worrying about losing income.
“Because the best tools in the world don't mean a thing if you don't take the time to enjoy what you're building for your family,” she added.
The initiative especially resonates in industries like trucking, construction, utilities, and field service, where long hours and demanding schedules can make personal time difficult to prioritize.
For the second consecutive year, DECKED is accepting nominations for the DTO program at decked.com/DTO. Anyone can nominate themselves or a dad in their life. DECKED will review all submissions and select 100 dads to receive full reimbursement ($500) for a day's worth of lost wages.
Last year, the 100 winning DTO dads used their fully-funded day off for a variety of family activities including fishing, skiing, tubing, visiting a water park, traveling to new areas and going out to lunch with their kids.
“It felt incredibly special to step away from everything and create lasting memories with my daughter,” said Brandon Helm, a 2025 DTO winning father. “When I asked my three-year-old what the best part of having me home for a full day was, she said it was playing together and getting to explore Colorado. She loved having all of us in one place, laughing and spending time as a family.”
Nominations can be submitted at DECKED.com/DTO.
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