Adrian’s new CEO says every promise eventually shows up somewhere: on the shop floor, in the install bay, or in the customer experience. In this interview, Marc Jackson discusses stepping into the CEO role after more than 30 years with the company and explains how his operational background shapes Adrian’s approach to fleet upfitting, customer relationships, and long-term growth.
The conversation covers Adrian’s leadership transition, the company’s largest expansion investment to date, and why predictability, consistency, and communication matter more than ever for fleet customers. Marc also shares where he sees breakdowns happening between manufacturers and fleet operators, how Adrian is working to reduce friction, and what the future of the work truck industry may look like over the next five years.
Learn more about:
- Adrian's leadership transition and succession planning
- Fleet customer experience and communication
- Scaling production while maintaining consistency
- Lead times, predictability, and operational reliability
- Adrian’s facility and warehousing expansion
- The evolving needs of fleet managers and technicians
For fleets, the message is clear: operational discipline and customer trust remain central to Adrian’s next chapter.

