LISLE, IL – DaimlerChrysler Truck Financial recently announced a comprehensive regionalization initiative that will improve service to Freightliner, Sterling, and Western Star dealers and all industry segments across the Eastern, Central, Southern, and Western sections of the country. The four components of this new initiative operating on a regional basis will be sales, fleet credit, dealer credit, and a small business credit department.

“This approach to customer service will enable our sales and credit people to share knowledge of regional market conditions that will result in stronger relationships and consistent communication with our dealers,” said Geoff Robinson, director of sales, marketing and remarketing for DaimlerChrysler Truck Financial. “Moreover, this straightforward, regional approach to the market further enhances our dealer and customer value proposition as the dedicated captive financial services source for Freightliner brands.”

Robinson said the newly-formed small business credit team would handle fleets with fewer than 11 trucks or less than a $500,000 line of credit with DaimlerChrysler Truck Financial. Fleet Credit will service fleets with more than 11 trucks or credit lines over $500,000.

The regionalization of the sales and credit teams will also include credit buyers for specific regions, daily internal communication between sales and credit, team visits to dealerships, fuller understanding of dealer inventory and customers, and timely feedback.