Chevrolet has relaunched its classic "Heartbeat of America" advertising campaign, updating the longtime brand message with a new recording by The Red Clay Strays while highlighting the people who rely on Chevrolet vehicles in their daily work and communities.

The campaign arrives ahead of America's 250th anniversary and reimagines one of Chevrolet's most recognizable advertising themes, originally used from 1986 through 1993.

"'Heartbeat of America' has always celebrated Chevrolet's connection to the people and communities that shape this country," said Steve Majoros, chief marketing officer of Global Chevrolet. "Chevrolet owners have always been the people that show up, the DIYers, the helpful neighbors, the true heartbeat in their communities. This campaign honors our customers."

What's New for 2026 with 'Heartbeat of America' from Chevrolet?

The new recording incorporates real heartbeat sounds from Americans across the country, including several Chevrolet owners whose vehicles play an important role in their work. Featured participants include Detroit manufacturer Josh York of Soft Goods, who recently purchased a Chevrolet Suburban for his family, and Spencer of SB Mowing, whose Silverado supports his lawn care business. Texas barbecue legend Tootsie Tomanetz is also featured in the campaign.

The Red Clay Strays said partnering with Chevrolet was an opportunity to celebrate everyday people and their communities while paying tribute to the campaign's history.

Commercials were filmed in Texas and Maine and showcase a range of Chevrolet vehicles, including the Colorado, Silverado, Silverado HD, Bolt, Trax, Equinox, Equinox EV, and Traverse.

Chevrolet noted that music has long been part of the brand's identity, dating back to its first factory-installed radio more than 90 years ago. The company also pointed to the longstanding connection between Chevrolet trucks and country music.

The campaign is part of Chevrolet's larger America 250 initiative, celebrating the people, places, and values that have shaped the nation. Additional efforts include the return of the "See the USA in Your Chevrolet" and "Baseball, Hotdogs, Apple Pie and Chevrolet" campaigns, along with the introduction of Stars & Steel special edition vehicles across five U.S.-assembled nameplates. Chevrolet said it will donate $250 from each Stars & Steel vehicle sold to nonprofits supporting veterans and military families.

The new version of "Heartbeat of America" is now available on major streaming platforms.