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Lauren Fletcher

VP of Content

Lauren Fletcher has been a leading voice in the truck and commercial fleet industry since 2006. As Vice President of Content at Bobit, she oversees the content strategy for key brands spanning the fleet, trucking, transportation, dealer, and police sectors, including Work Truck.

Her expertise in alternative fuels, telematics, vehicle maintenance, safety, upfitting, and productivity has made her a trusted authority. Fletcher has penned and edited thousands of articles that provide practical and strategic insights, helping fleet managers navigate the complexities of modern fleet management.

Her popular 'Chatty Chassis' blog encourages readers to challenge industry norms, while her 'Truck Chat' video series drives conversations on efficient fleet operations. Whether tackling emerging trends, spotlighting vehicles, or interviewing industry leaders, Fletcher’s content offers invaluable guidance for fleet professionals.

As a recognized thought leader, Fletcher has moderated or presented at top industry events like Work Truck Exchange, Work Truck Week, DeliveryCon, and the Production Engine Remanufacturers Association (PERA). She frequently moderates Work Truck webinars, providing a platform for industry discussions.

Her byline is seen across major fleet and automotive publications, including Automotive FleetGovernment Fleet, School Bus Fleet,Heavy Duty Trucking, and more.

An avid hot rod enthusiast, Fletcher’s passion for vehicles, from classic cars to the latest work trucks, enriches her unique perspective. She continues to be a go-to resource for fleet managers and industry professionals, delivering insights on the ever-evolving commercial vehicle landscape.

Have an article idea, news tip, or industry challenge? Reach out today!

Wide view of Work Truck Week 2026 show floor with trucks, booths, and attendees exploring commercial vehicle equipment and fleet technology exhibits.
Chatty Chassisby Lauren FletcherMarch 16, 2026

Work Truck Week 2026 Shows an Industry Focused on Practical Progress

Taken together, these themes show an industry that is not chasing a single technological solution. Instead, it is building a broader toolkit designed to support the diverse and demanding jobs fleets perform every day.

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Ram Professional Unveils the 2027 ProMaster City at Work Truck Week 2026
Videosby Lauren FletcherMarch 14, 2026

Ram ProMaster City Reveal at Work Truck Week 2026

Ram Professional leaders explain why the company is re-entering the small van segment and how the new ProMaster City fills a critical gap for electricians, plumbers, contractors, delivery services, and mobile technicians.

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Work Truck, Truck Chat at the Show, Fleet Lessons from Juan Ibarra
Videosby Lauren FletcherMarch 13, 2026

Juan Ibarra’s Toughest Work Truck Lessons for Fleet Managers

In this interview, Work Truck’s Lauren Fletcher talks with the veteran mechanic and TV personality (Gold Rush, Mine Rescue) about the real-world lessons fleet managers can take from someone who’s worked where reliability isn’t optional.

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Work Truck Week 2026 show floor graphic highlighting Sortimo and its vehicle upfitting solutions for fleet efficiency, customization, and productivity.
Newsby Lauren FletcherMarch 11, 2026

Sortimo Highlights Upfitting Solutions and Fleet Efficiency Focus at Work Truck Week 2026

Sortimo highlighted new upfitting solutions at Work Truck Week 2026, with a focus on fleet efficiency, customization, and faster installation.

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Kathryn Schifferle and Alex Young of Work Truck Solutions discuss the company’s new commercial vehicle CRM platform at Work Truck Week 2026 in Indianapolis.
Newsby Lauren FletcherMarch 11, 2026

Work Truck Solutions Debuts CRM Built for Commercial Vehicle Sales at Work Truck Week 2026

Work Truck Solutions debuted a CRM built specifically for commercial vehicle sales at Work Truck Week. Here’s how it differs from traditional retail CRM systems.

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Graphic announcing the 2026 Work Truck Upfit Package of the Year winners featuring DECKED, Ranger Design, and Adrian Steel upfit solutions.
Newsby Lauren FletcherMarch 11, 2026

2026 Upfit Package of the Year Winners Named for Truck, Van & SUV

Work Truck readers name DECKED, Ranger Design, and Adrian Steel the 2026 Upfit Package of the Year winners. See the upfits fleets voted to the top.

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Morgan Olson Kestrel Class 2 work truck built on a Jeep Gladiator platform with utility body compartments, ladder rack, and slide-out cargo system designed for off-road jobsite use.
Newsby Lauren FletcherMarch 11, 2026

JB Poindexter Highlights Ambulance Acquisition And New Product Updates At Work Truck Week 2026

JB Poindexter spotlights new product updates and its Demers Braun Crestline Medix acquisition on the Work Truck Week 2026 show floor.

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Demonstration at a trade show showing a person using a weed whacker against a protected truck seat to test Tiger Tough durability.
Articlesby Lauren FletcherMarch 11, 2026

How TigerTough Blends Family Roots, Midwest Grit, and Fleet-Ready Innovation

From small-town roots to nationwide fleets, here’s how TigerTough builds seat protection that’s durable, safe, and made to actually work.

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Work Truck Week 2026 show floor graphic highlighting Knapheide and its “America’s Work Truck” campaign aimed at defining the modern work truck category.
Newsby Lauren FletcherMarch 11, 2026

Knapheide Introduces America’s Work Truck at Work Truck Week 2026

Knapheide launched America’s Work Truck at Work Truck Week 2026. Here’s what the new campaign says about the future of the work truck category.

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Work Truck Week 2026 show floor graphic highlighting Adrian as the company debuts new pickup cargo solutions and announces leadership changes.
Newsby Lauren FletcherMarch 11, 2026

Adrian Names New CEO, Launches Pickup Cargo Solutions at Work Truck Week

Adrian debuted new pickup cargo solutions at Work Truck Week and named Marc Jackson CEO. Here’s what’s new for upfitters, plus major expansion plans.

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