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Lauren Fletcher

VP of Content

Lauren Fletcher has been a leading voice in the truck and commercial fleet industry since 2006. As Vice President of Content at Bobit, she oversees the content strategy for key brands spanning the fleet, trucking, transportation, dealer, and police sectors, including Work Truck.

Her expertise in alternative fuels, telematics, vehicle maintenance, safety, upfitting, and productivity has made her a trusted authority. Fletcher has penned and edited thousands of articles that provide practical and strategic insights, helping fleet managers navigate the complexities of modern fleet management.

Her popular 'Chatty Chassis' blog encourages readers to challenge industry norms, while her 'Truck Chat' video series drives conversations on efficient fleet operations. Whether tackling emerging trends, spotlighting vehicles, or interviewing industry leaders, Fletcher’s content offers invaluable guidance for fleet professionals.

As a recognized thought leader, Fletcher has moderated or presented at top industry events like Work Truck Exchange, Work Truck Week, DeliveryCon, and the Production Engine Remanufacturers Association (PERA). She frequently moderates Work Truck webinars, providing a platform for industry discussions.

Her byline is seen across major fleet and automotive publications, including Automotive FleetGovernment Fleet, School Bus Fleet,Heavy Duty Trucking, and more.

An avid hot rod enthusiast, Fletcher’s passion for vehicles, from classic cars to the latest work trucks, enriches her unique perspective. She continues to be a go-to resource for fleet managers and industry professionals, delivering insights on the ever-evolving commercial vehicle landscape.

Have an article idea, news tip, or industry challenge? Reach out today!

MArch 2026 Work Truck Recap, Safety, Science and Decisions. A monthly update of news you need to know.
Videosby Lauren FletcherMarch 31, 2026

Safety Awareness, Tire Science, and Who Shapes Fleet Decisions | Truck Chat March Recap

Reasonable suspicion training, smarter fleet decisions, tire science at 60 mph, rewirement in fleet, visibility in leadership, and this month’s top videos.

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Beach with sign that says retired or rewired from Work Truck
Chatty Chassisby Lauren FletcherMarch 30, 2026

Is Retirement in Fleet Now More Like ‘Rewiring’?

Fleet professionals rarely retire for good. They return as advisors, mentors, and consultants, keeping hard-won experience in the industry.

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Shades of Fleet Women’s Voices graphic featuring a woman in the foreground and text “Women Driving Change” highlighting women in fleet sharing leadership, support, and industry change insights.
Videosby Lauren FletcherMarch 30, 2026

Women Share What Real Support in Fleet Actually Looks Like | Shades of Fleet

Hear women in fleet share honest perspectives on support, opportunity, leadership, and what still needs to change.

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Truck Chat Weekly Cheat Sheet graphic featuring Lauren Fletcher with headlines on cargo theft, wheel science, and new vehicle reveals for fleet professionals.
Videosby Lauren FletcherMarch 30, 2026

Smarter Cargo Theft, 0 MPH Tires & Ram’s New ProMaster City

Cargo theft is getting smarter, wheel science gets wild, and Ram unveils the 2027 ProMaster City in this week’s Truck Chat Cheat Sheet.

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yellow to pink gradient background, what's changed for women... and what still hasn't from Work Truck's Truck Chat.
Videosby Lauren FletcherMarch 27, 2026

A Conversation About Women, Work, and What Still Needs to Change

Interviewing yourself is awkward. But after 20 years in fleet, the insights on women, leadership, and speaking up are worth it.

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2021 Ford F-600 Super Duty chassis cab parked outdoors, representing diesel models now eligible for sale in California under updated guidance.
Newsby Lauren FletcherMarch 26, 2026

California Restrictions No Longer Apply to Ford F-550, F-600 Diesel Chassis Cabs

California restrictions no longer apply to certain Ford F-550 and F-600 diesel chassis cabs, expanding availability for fleets and upfitters.

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Lauren Fletcher, Shades of Fleet Black Voices, What Does Visibility In Fleet Really Look Like on blue background
Chatty Chassisby Lauren FletcherMarch 26, 2026

What Does Visibility in Fleet Really Look Like?

Advocacy changes things. Visible trust changes things. Structure changes things. Access changes things. A willingness to share connections, rooms, and opportunities, and a belief in someone before it is convenient, changes things.

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Legends of Fleet graphic featuring retired fleet manager Carl Nelson in a spotlight interview presented by Work Truck and sponsored by Legend Fleet.
Sponsoredby Lauren FletcherMarch 25, 2026

Sliding Sideways Into Fleet Success: Carl Nelson's Journey | Legends of Fleet

What can today’s fleet managers learn from Carl Nelson’s 40-plus years in fleet? Plenty, especially on leadership, listening, and lasting impact.

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Alex Rubin and Lauren Fletcher smile on a tailgate in the DECKED booth, Truck Chat at the Show Tailgate Talks
Videosby Lauren FletcherMarch 24, 2026

The Fleet Cost Mistakes That Come Back to Haunt You

Alexa Rubin shares practical lessons on fleet delays, upfit decisions, pilot builds, and costs that can backfire later at Work Truck Week in the DECKED booth.

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Chris Wolff at Work Truck Week discussing the significance of total cost of ownership for fleets with Truck Chat.
Videosby Lauren FletcherMarch 24, 2026

FCCC Shares Why Total Cost of Ownership Matters More Than Ever for Fleets

Discover why total cost of ownership is crucial for fleets in today's economy. Chris Wolff shares insights on vehicle choices and management strategies at Truck Chat.

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