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Lauren Fletcher

VP of Content

Lauren Fletcher has been a leading voice in the truck and commercial fleet industry since 2006. As Vice President of Content at Bobit, she oversees the content strategy for key brands spanning the fleet, trucking, transportation, dealer, and police sectors, including Work Truck.

Her expertise in alternative fuels, telematics, vehicle maintenance, safety, upfitting, and productivity has made her a trusted authority. Fletcher has penned and edited thousands of articles that provide practical and strategic insights, helping fleet managers navigate the complexities of modern fleet management.

Her popular 'Chatty Chassis' blog encourages readers to challenge industry norms, while her 'Truck Chat' video series drives conversations on efficient fleet operations. Whether tackling emerging trends, spotlighting vehicles, or interviewing industry leaders, Fletcher’s content offers invaluable guidance for fleet professionals.

As a recognized thought leader, Fletcher has moderated or presented at top industry events like Work Truck Exchange, Work Truck Week, DeliveryCon, and the Production Engine Remanufacturers Association (PERA). She frequently moderates Work Truck webinars, providing a platform for industry discussions.

Her byline is seen across major fleet and automotive publications, including Automotive FleetGovernment Fleet, School Bus Fleet,Heavy Duty Trucking, and more.

An avid hot rod enthusiast, Fletcher’s passion for vehicles, from classic cars to the latest work trucks, enriches her unique perspective. She continues to be a go-to resource for fleet managers and industry professionals, delivering insights on the ever-evolving commercial vehicle landscape.

Have an article idea, news tip, or industry challenge? Reach out today!

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View down the 996-foot Soap Box Derby track at Derby Downs in Akron, Ohio, with grandstands, the starting structure, and a colorful Soap Box Derby sign in the foreground.
Digital Cover Featuresby Lauren FletcherSeptember 1, 2026

If We Want the Next Generation in Automotive, We Have to Give Them a Reason to Care

The automotive industry talks constantly about its workforce shortage. But before we can recruit the next generation, we may need to do a better job giving kids a reason to care about automotive in the first place.

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Work Truck Weekly Truck Chat Cheat Sheet thumbnail featuring Lauren Fletcher with blue hair and raised hands beside a work truck, with callouts for Ram under $40K, tariffs, and AI maintenance.
Videosby Lauren FletcherAugust 31, 2026

Ram ProMaster City Under $40K, Truck Tariffs, and AI Maintenance Lead the News

A sub-$40K commercial van, tariff questions, AI-powered maintenance, and a new EV production strategy headline this week’s Truck Chat Cheat Sheet.

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Fleet Legends promotional graphic featuring Bob Adamsky in a suit beside bold black, white, and yellow text reading “Legends of Fleet,” with his name and the tagline “Decades of Leadership. Lessons That Last.”
Sponsoredby Lauren FletcherAugust 31, 2026

Bob Adamsky Shares the Fleet Lessons You Usually Learn the Hard Way

After more than 30 years in fleet, Arrow International’s Bob Adamsky has learned that the job is about far more than vehicles. He shares the lessons he wishes every fleet manager could learn a little earlier.

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Graphic promoting the 2027 Work Truck Upfit Package of the Year Awards Call for Entries. The black and gold design features the headline "2027 Upfit Package of the Year" with "Call for Entries Now Open!" beneath it. Along the bottom, the four award categories are listed: Van, SUV, Light-Duty Truck, and Medium-Duty Truck.
Newsby Lauren FletcherAugust 31, 2026

Fourth Annual Upfit Package of the Year Awards Open for 2027 Entries: One Month Left!

Think your upfit deserves industry recognition? Enter the 2027 Work Truck Upfit Package of the Year Awards before the Sept. 30 deadline. There is less than a month left to get your submissions in!

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Fleet veteran Jeff Hurrell pictured in two career photos beside the words “Fleet Legends: Keep Asking Why.”
Articlesby Lauren FletcherAugust 27, 2026

Why Fleet Leaders Have to Keep Asking Why

What if the biggest fleet improvements start with one simple question? After decades managing budgets, policies, technology, teams, and some of the largest fleet operations in the business, Jeff Hurrell shares why fleet leaders should keep asking “why” before deciding what comes next.

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Truck Chat Monthly thumbnail saying Beyond the Truck with hose Lauren Fletcher from Work Truck
Sponsoredby Lauren FletcherAugust 26, 2026

Drones, EV Reality, Truck Production & Smarter Fleet Operations Lead This Month

August’s biggest work truck stories go beyond the vehicle, from disaster-response drones and EV reality checks to truck production, roadside uptime, and smarter fleet operations.

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Leadership Update graphic featuring Matthew Cole, newly named president of Wheels, against a blue geometric background.
Newsby Lauren FletcherAugust 26, 2026

Wheels Names Matthew Cole President to Advance Fleet Technology and Growth

Matthew Cole brings more than 30 years of automotive and technology leadership to Wheels, including experience with connected and software-defined vehicle technologies.

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Lauren Fletcher and Kim Davidson pose at Derby Downs with the All-American Soap Box Derby track behind them, alongside Soap Box Derby and Work Truck Truck Chat graphics.
Videosby Lauren FletcherAugust 25, 2026

Team Fletcher Takes 2nd Overall at the Corporate Soap Box Derby

Team Fletcher came to Akron as a rookie and left with a win over Team Brown, a second-place overall finish, and $22,000 raised for The Hourglass Foundation. See how race day unfolded.

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Fleet technician inspects damage to the rear quarter panel and bumper of a white work pickup. The graphic reads “Broken Down?” with the Work Truck logo.
Articlesby Lauren FletcherAugust 25, 2026

When a Work Truck Breaks Down, the Job Can Stop, Too

A work truck breakdown can stop more than the vehicle. Discover how payloads, jobsites, and specialty equipment change the roadside response.

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Canadian and U.S. flags frame a red “TARIFFS” stamp on a document, illustrating escalating trade tensions between the two countries.
Chatty Chassisby Lauren FletcherAugust 24, 2026

Can America Replace Canadian Truck Production Without Hurting U.S. Fleets?

U.S. tariffs are targeting Canadian truck production, but Ford and GM show why moving that manufacturing south isn’t so simple. After 60 years of building one North American supply chain, what could fleets lose by pulling it apart?

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