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Lauren Fletcher

VP of Content

Lauren Fletcher has been a leading voice in the truck and commercial fleet industry since 2006. As Vice President of Content at Bobit, she oversees the content strategy for key brands spanning the fleet, trucking, transportation, dealer, and police sectors, including Work Truck.

Her expertise in alternative fuels, telematics, vehicle maintenance, safety, upfitting, and productivity has made her a trusted authority. Fletcher has penned and edited thousands of articles that provide practical and strategic insights, helping fleet managers navigate the complexities of modern fleet management.

Her popular 'Chatty Chassis' blog encourages readers to challenge industry norms, while her 'Truck Chat' video series drives conversations on efficient fleet operations. Whether tackling emerging trends, spotlighting vehicles, or interviewing industry leaders, Fletcher’s content offers invaluable guidance for fleet professionals.

As a recognized thought leader, Fletcher has moderated or presented at top industry events like Work Truck Exchange, Work Truck Week, DeliveryCon, and the Production Engine Remanufacturers Association (PERA). She frequently moderates Work Truck webinars, providing a platform for industry discussions.

Her byline is seen across major fleet and automotive publications, including Automotive FleetGovernment Fleet, School Bus Fleet,Heavy Duty Trucking, and more.

An avid hot rod enthusiast, Fletcher’s passion for vehicles, from classic cars to the latest work trucks, enriches her unique perspective. She continues to be a go-to resource for fleet managers and industry professionals, delivering insights on the ever-evolving commercial vehicle landscape.

Have an article idea, news tip, or industry challenge? Reach out today!

ArticlesCover Storyby Lauren FletcherNovember 8, 2019

State of the Commercial Truck Tire Industry in 2019

The commercial tire market in 2019 has seen a greater impact of tariffs and duties, impact from the last-mile delivery segment, but overall stability in pricing. Changes are coming.

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Articlesby Lauren FletcherNovember 5, 2019

How to Reduce Fuel Costs and Increase Efficiency with Technology

Taking the time to revisit adopted technology solutions provides fleet managers with peace of mind that a solution is being used to its fullest potential.

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Chatty Chassisby Lauren FletcherNovember 4, 2019

Evaluating Fleet Tech & Tires

Do your homework, calculate for the long haul, and know what your tech and tire lifecycle costs truly are.

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Articlesby Lauren FletcherNovember 1, 2019

The Importance of Revisiting Technology

With the frequent advancements in technology, changes to fleet operations, and updates in compliance and regulatory issues, it’s important to regularly review your technology solutions.

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Photo Galleriesby Lauren FletcherNovember 1, 2019

2019 Work Truck eXchange (WTX)

Celebrating its fourth year, WTX helps industry thought leaders explore the essential components of creating and maintaining efficient and effective light- and medium-duty truck and van fleets.

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Newsby Lauren FletcherOctober 25, 2019

2019 Work Truck eXchange Created Connections

From roundtable discussions to one-on-one meetings, the opportunities to learn and network at the 2019 Work Truck eXchange (WTX) started from the moment attendees arrived in Scottsdale, Ariz.

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Newsby Lauren FletcherOctober 11, 2019

Diesel Prices Start to Dip

Overall national average diesel fuel prices for the U.S. are $3.05 per gallon, dropping about $0.02 from last week and $0.34 compared to 2018.

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Photo Galleriesby Lauren FletcherOctober 4, 2019

Graphics Keep Fleets Looking Sharp

Fleet graphics turn company assets into valuable branding tools that connect with existing and prospective customers daily.

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Articlesby Lauren FletcherOctober 2, 2019

The Future of Medium-Duty Truck Engines

The medium-duty truck market is healthy, ready for continued growth, and currently impacted by several outside factors including emissions regulations and fleet needs.

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Articlesby Lauren FletcherSeptember 30, 2019

How to Avoid Vehicle Graphics Mistakes

Many fleets already understand the overall value of a fleet graphics package for branding, advertising, and keeping a clean appearance. Do you know how to avoid costly mistakes in graphics creation and installation?

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