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Lauren Fletcher

VP of Content

Lauren Fletcher has been a leading voice in the truck and commercial fleet industry since 2006. As Vice President of Content at Bobit, she oversees the content strategy for key brands spanning the fleet, trucking, transportation, dealer, and police sectors, including Work Truck.

Her expertise in alternative fuels, telematics, vehicle maintenance, safety, upfitting, and productivity has made her a trusted authority. Fletcher has penned and edited thousands of articles that provide practical and strategic insights, helping fleet managers navigate the complexities of modern fleet management.

Her popular 'Chatty Chassis' blog encourages readers to challenge industry norms, while her 'Truck Chat' video series drives conversations on efficient fleet operations. Whether tackling emerging trends, spotlighting vehicles, or interviewing industry leaders, Fletcher’s content offers invaluable guidance for fleet professionals.

As a recognized thought leader, Fletcher has moderated or presented at top industry events like Work Truck Exchange, Work Truck Week, DeliveryCon, and the Production Engine Remanufacturers Association (PERA). She frequently moderates Work Truck webinars, providing a platform for industry discussions.

Her byline is seen across major fleet and automotive publications, including Automotive FleetGovernment Fleet, School Bus Fleet,Heavy Duty Trucking, and more.

An avid hot rod enthusiast, Fletcher’s passion for vehicles, from classic cars to the latest work trucks, enriches her unique perspective. She continues to be a go-to resource for fleet managers and industry professionals, delivering insights on the ever-evolving commercial vehicle landscape.

Have an article idea, news tip, or industry challenge? Reach out today!

Newsby Lauren FletcherMay 29, 2019

Pickup Trucks Retain Strength in Market

Volume-weighted, overall truck segment (including pickups, SUVs, and vans) values decreased by just 0.01% last week.

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Newsby Lauren FletcherMay 24, 2019

Green Transportation Summit Focuses on Renewability

Held at the Greater Tacoma Convention Center May 21-23, 2019, in Tacoma, Wash., the Green Transportation Summit & Expo (GTSE) educated close to 400 attendees on the various renewable and alternative-fuel options.

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Articlesby Lauren FletcherMay 23, 2019

Women in Fleet: Katie Keeton of Siemens USA

In her 16 years with Siemens USA, Keeton has developed a passion for people, a drive for involvement, and a push for growth.

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Chatty Chassisby Lauren FletcherMay 17, 2019

Keep Truck Replacement Schedules Flexible

A flexible truck replacement schedule will allow a fleet to keep its trucks in top operating condition, take advantage of incentives or concessions, and avoid unnecessary maintenance costs and downtime.

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Newsby Lauren FletcherMay 17, 2019

Avery Dennison Reveals Vehicle Wrap Visualizer

The Online Visualizer Tool from Avery Dennison Graphics Solutions, developed in partnership with xix3D, allows decision makers, shops, and installers to virtually concept a project in a more intuitive way

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Articlesby Lauren FletcherMay 13, 2019

Stay Fueled Up & On the Road with Booster

Mobile gas delivery is now popping up in cities across the U.S., and one company is leading the way when it comes to fueling fleets. 

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Photo Galleriesby Lauren FletcherMay 9, 2019

Traffic Management Inc. Leans on Booster for Fuel

Booster brings the fuel station directly to America’s fleets. The company’s proprietary purple tanker and technology offers same-day mobile fuel delivery and holds up to 1,200 gallons of fuel.

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Articlesby Lauren FletcherMay 6, 2019

What's Impacting Truck Replacement?

Big Data, tax law changes, new vehicle options, fuel prices, and more, are impacting fleets decisions about when to replace their trucks.

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ArticlesCover Storyby Lauren FletcherMay 6, 2019

Nissan's 2019 Titan XD: A Multi-Function Workhorse

The 2019 Nissan Titan XD stakes out a unique position between traditional heavy-duty and light-duty pickup trucks, offering the towing and hauling capability of larger, more expensive models — with fuel-efficiency and affordability closer to a 1/2-ton pickup.

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Newsby Lauren FletcherMay 3, 2019

Future Trucker Wins Spot the Retreads Contest

The Tire Retread & Repair Information Bureau (TRIB) held it's "Spot the Retread" contest at the Mid-America Trucking Show. This year's winner is a future trucker, not even old enough for her commercial driver's license (CDL). 

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