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Lauren Fletcher

VP of Content

Lauren Fletcher has been a leading voice in the truck and commercial fleet industry since 2006. As Vice President of Content at Bobit, she oversees the content strategy for key brands spanning the fleet, trucking, transportation, dealer, and police sectors, including Work Truck.

Her expertise in alternative fuels, telematics, vehicle maintenance, safety, upfitting, and productivity has made her a trusted authority. Fletcher has penned and edited thousands of articles that provide practical and strategic insights, helping fleet managers navigate the complexities of modern fleet management.

Her popular 'Chatty Chassis' blog encourages readers to challenge industry norms, while her 'Truck Chat' video series drives conversations on efficient fleet operations. Whether tackling emerging trends, spotlighting vehicles, or interviewing industry leaders, Fletcher’s content offers invaluable guidance for fleet professionals.

As a recognized thought leader, Fletcher has moderated or presented at top industry events like Work Truck Exchange, Work Truck Week, DeliveryCon, and the Production Engine Remanufacturers Association (PERA). She frequently moderates Work Truck webinars, providing a platform for industry discussions.

Her byline is seen across major fleet and automotive publications, including Automotive FleetGovernment Fleet, School Bus Fleet,Heavy Duty Trucking, and more.

An avid hot rod enthusiast, Fletcher’s passion for vehicles, from classic cars to the latest work trucks, enriches her unique perspective. She continues to be a go-to resource for fleet managers and industry professionals, delivering insights on the ever-evolving commercial vehicle landscape.

Have an article idea, news tip, or industry challenge? Reach out today!

Articlesby Lauren FletcherJune 23, 2020

Women in Fleet: Moser of Nissan

With family roots in the Michigan automotive industry, Moser is relationship-driven and believes a customer-centric focus is essential.

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Articlesby Lauren FletcherJune 15, 2020

8 Ways to Leverage Telematics During COVID-19

The coronavirus (COVID-19) pandemic is still very much an issue impacting vocational work truck fleets today. Work Truck reached out to experts in the telematics industry to see how fleets can leverage their telematics solutions to help keep their vehicles and drivers moving.

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Articlesby Lauren FletcherJune 10, 2020

Artificial Intelligence Enhances Safety Efforts

With such benefits as increased objectivity and the ability to detect risky behaviors beyond braking and accelerating, the use of AI in telematics solutions is growing and changing.

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Articlesby Lauren FletcherJune 8, 2020

Considerations for an OEM-Based Telematics Solution

An OEM-focused telematics solution is something work truck fleets may not already consider. Ease of installation and long-term industry involvement are just a few reasons to take a look.

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ArticlesCover Storyby Lauren FletcherJune 5, 2020

9 Mistakes Spec’ing Upfits (and How to Avoid Them)

Spec’ing a truck or van upfit is the first, critical step in a lengthy process. Avoid these top mistakes to keep your upfit process smooth.

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Articlesby Lauren FletcherJune 4, 2020

9 Innovative Uses for Telematics

From monitoring specific needs for your fleet to ensuring solo drivers stay safe, telematics providers today offer far more than just vehicle tracking solutions.

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Newsby Lauren FletcherJune 2, 2020

Diesel Prices Continue to Decline, But Leveling Out

National average diesel fuel prices were $2.37 per gallon, according to the EIA. This represents a $0.75 drop from the same time last year, but less than a half-cent drop from the previous week.

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Articlesby Lauren FletcherJune 1, 2020

Keep Drivers Safe with Telematics, Not Distracted

A solution often used to reduce distracted driving incidents can sometimes do precisely the opposite. Telematics is essential to efficient fleet operations, but mitigating distraction concerns is important.

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Chatty Chassisby Lauren FletcherMay 28, 2020

How to Return to a 'New' Fleet Normal

Right now, as the coronavirus has become a part of everyday life, everyone is thinking and talking about a return to “normal.” How do we return to our new fleet normal, and what is that going to look like possibly? Here are a few factors to consider and suggestions to navigate the current fleet waters: 

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Newsby Lauren FletcherMay 21, 2020

Nominate an Innovative Leader Today

Work Truck magazine is looking for the industry's most innovative leaders in fleet management. Is it you? Your boss? A coworker? 

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