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Lauren Fletcher

VP of Content

Lauren Fletcher has been a leading voice in the truck and commercial fleet industry since 2006. As Vice President of Content at Bobit, she oversees the content strategy for key brands spanning the fleet, trucking, transportation, dealer, and police sectors, including Work Truck.

Her expertise in alternative fuels, telematics, vehicle maintenance, safety, upfitting, and productivity has made her a trusted authority. Fletcher has penned and edited thousands of articles that provide practical and strategic insights, helping fleet managers navigate the complexities of modern fleet management.

Her popular 'Chatty Chassis' blog encourages readers to challenge industry norms, while her 'Truck Chat' video series drives conversations on efficient fleet operations. Whether tackling emerging trends, spotlighting vehicles, or interviewing industry leaders, Fletcher’s content offers invaluable guidance for fleet professionals.

As a recognized thought leader, Fletcher has moderated or presented at top industry events like Work Truck Exchange, Work Truck Week, DeliveryCon, and the Production Engine Remanufacturers Association (PERA). She frequently moderates Work Truck webinars, providing a platform for industry discussions.

Her byline is seen across major fleet and automotive publications, including Automotive FleetGovernment Fleet, School Bus Fleet,Heavy Duty Trucking, and more.

An avid hot rod enthusiast, Fletcher’s passion for vehicles, from classic cars to the latest work trucks, enriches her unique perspective. She continues to be a go-to resource for fleet managers and industry professionals, delivering insights on the ever-evolving commercial vehicle landscape.

Have an article idea, news tip, or industry challenge? Reach out today!

Articlesby Lauren FletcherMarch 13, 2020

Managing Lifecycles for Medium-Duty Trucks

The larger trucks feature special considerations including upfitting, lead times, and increased acquisition costs.

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Articlesby Lauren FletcherMarch 11, 2020

Importance of Lifecycle Management for Work Truck Fleets

Once you have correctly spec’ed your trucks, what can you do to ensure long, useful lives and high resale values?

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Newsby Lauren FletcherMarch 5, 2020

ENow Demonstrates Solar-Electric Reefer

Unveiled in 2018 at the ACT Expo in Long Beach, Calif., eNow brought its all-electric, solar-based refrigeration system to The Work Truck Show 2020. 

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Newsby Lauren FletcherMarch 3, 2020

Ford’s F-650 Super Duty: 2020 Medium-Duty Truck of the Year

The Ford F-650 Super Duty was named Work Truck's Medium-Duty Truck of the Year for 2020.

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Newsby Lauren FletcherFebruary 24, 2020

Nominations Open for The Work Truck Fleet Innovator Award

Work Truck editors are looking for the industry's most innovative leaders who will be honored at this year's Work Truck eXchange.

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Articlesby Lauren FletcherFebruary 24, 2020

Understanding Webasto’s Modular Battery System

When you step onto the show floor at The Work Truck Show 2020, you may ask yourself – who on earth brought a Ford Mustang to a truck show? And why? Hint: It's all about the power.

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Newsby Lauren FletcherFebruary 12, 2020

Two Weeks Left: How Does Your Fleet Handle Truck Maintenance?

Maintenance is a large part of managing a truck fleet. Work Truck magazine is looking for fleet manager input regarding truck fleet maintenance trends, including information related to outsourcing and in-house maintenance. 

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Newsby Lauren FletcherFebruary 4, 2020

Diesel Prices Continue to Decline

Average U.S. diesel prices stable compared to the same time last year, averaging $2.96 per gallon as of Feb. 3, 2020.

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Chatty Chassisby Lauren FletcherJanuary 31, 2020

Don't Fear Mistakes or Change

The way fleet was run yesterday is not how fleet will be run tomorrow and we have to be open to change.

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Newsby Lauren FletcherJanuary 29, 2020

How Does Your Fleet Handle Truck Maintenance?

Maintenance is a large part of managing a truck fleet. Work Truck magazine is looking for fleet manager input regarding truck fleet maintenance trends, including information related to outsourcing and in-house maintenance. 

Read More →