Work Truck Logo
MenuMENU
SearchSEARCH

How Cell Signal Boosters Improve Fleet Communications

Clear and fast communication is essential in all fleets, but especially so in motorsports. Ensuring racers have the support if they need is critical.

August 24, 2021
How Cell Signal Boosters  Improve Fleet Communications

The Vermont SportsCar/Subaru Motorsports USA fleet can now easily now communicate with the race crew, each other, and our loved ones back home.

Photo: Wilson Electronics

3 min to read


Between Rally, Rallycross, and the show program, the Vermont SportsCar/Subaru Motorsports USA fleet operates eight heavy-duty trucks that require a CDL. These are active during a race season. Around a half dozen smaller pickup trucks and company cars aid in the racing effort or transport personnel.  

Seth Alarie is a Motorsport technician and truck driver for Vermont SportsCar/Subaru Motorsports USA.

Ad Loading...

Work Truck caught up with Alarie to find out more about his fleet and how his use of weBoost by Wilson Electronics has helped improve the fleet’s communication.

WT: How do you utilize your fleet?

ALARIE: The larger service rigs (Nascar style truck and trailer combinations for Rallycross and straight trucks with stackers for Rally) are the core of our racing effort.  Especially on the rally side of things, you find yourself out in the middle of nowhere in rural towns, out on logging roads, or up in mountain towns, that time forgot. 

Stage rally takes place in locations that are often miles from civilization. Dirt roads, water crossings, and big jumps are hard to come by in downtown Manhattan. It is just the nature of the sport.

WT: What challenge were you facing that caused you to turn to Wilson Electronics? 

Ad Loading...

ALARIE: As you can imagine, finding reliable cell service has always been a struggle with this type of rural setting. A bunch of us bounced around between different carriers, but there was no magic cure-all. Different carriers worked at various events, but none covered the whole circuit, and some events were still a total blackout. 

I was very optimistic when I started hearing about weBoost and what it could do for our company. 

At events, communication is critical. Cell phones are how we communicate with the racecars when they are out of range of our team radio. This has been problematic in the past and led to a few awkward instances.

At one event, a driver and codriver were found sitting with a disabled racecar on a back road somewhere in Missouri, throwing rocks at an empty water bottle to pass the time while waiting to be discovered. They were unable to relay their location back to the service area due to poor cell phone service.

(Events do have emergency beacons for accidents and situations that require immediate response, just not if you need a ride home)  

Ad Loading...

The Vermont SportsCar/Subaru Motorsports USA fleet  has weBoost installed in the cab of the trucks, in the box (workshop area), and in the competition cars themselves. There has been an incredible difference in the reliability of the fleet's coverage no matter what carrier you use.

Photo: Wilson Electronics

WT: Can you share any successes, savings, or improvements since implementing their product? 

ALARIE: First trip out with weBoost installed in the cab of the truck was a night and day difference.

The first thing I noticed was that I had a usable signal on stretches of highway that I knew were dead zones in the past on the drive out.  This makes it much easier to stay in contact with everybody while you are over the road.

Once we arrived at the event, which happened to be in southern Ohio, also somewhere I know from past experiences has terrible coverage, the difference was clear. Places that I just had just enough service to entertain the thought of sending a text, I could now make clear phone calls. 

We have weBoost installed in the cab of the trucks, in the box (workshop area), and in the competition cars themselves. There has been an incredible difference in the reliability of our coverage no matter what carrier you use.

Ad Loading...

We can now communicate with the race crew, each other, and our loved ones back home. I can’t even begin to quantify what a relief it is when you are on the road as much as we are.

Subscribe to Our Newsletter

More Operations

Graphic for Work Truck's TruckChat Shades of Fleet series titled "Next Up in Fleet." A commercial truck drives toward a futuristic city skyline with digital technology icons, connected vehicle imagery, and blue light trails representing innovation and the future of fleet.
Operationsby Lauren FletcherJune 17, 2026

Shades of Fleet Call for Voices: Next Up in Fleet

Apprentices, interns, young professionals, and rising leaders: share your voice in our "Next Up in Fleet" episode of our Shades of Fleet video series!

Read More →
Truck Chat Weekly Cheat Sheet thumbnail featuring Lauren Fletcher against a truck-themed background with bold text reading “Skilled Trades, Smart Fleets & Driver Voices.” The graphic highlights workforce development, fleet leadership, and driver-focused industry trends
Operationsby Lauren FletcherJune 15, 2026

Fleet Leadership, Skilled Trades, and Better Data Take Center Stage | Weekly Cheat Sheet

Skilled trades, fleet leadership, DataQs, and driver input take center stage in this week's Truck Chat Weekly Cheat Sheet. Watch the latest fleet headlines.

Read More →
Graphic announcing the 2026 Class of NAFA Fellows, listing honorees Clyde “Dale” Collins, Patti Earley, Bryan Flansburg, Bob Mossing, and Cedric Roberts, with the NAFA Fleet Management Association logo on a blue and gold background.
Operationsby News/Media ReleaseJune 10, 2026

NAFA Names 2026 Class of Fellows, Honoring Leaders in Fleet Management

NAFA Fleet Management Association (NAFA) has recognized five fleet professionals by naming them to the 2026 Class of NAFA Fellows. Find out who they are and learn more about their impact on the fleet management profession.

Read More →
Ad Loading...
Graphic promoting a Verisk cargo theft story. Large text reads “Cargo Theft Indictment” beside an open box truck containing palletized, shrink-wrapped cargo, highlighting a transportation crime and law enforcement investigation.
Operationsby News/Media ReleaseJune 9, 2026

Verisk CargoNet Assists in Manhattan Cargo Theft Indictment Targeting Multi-State Impersonation Ring

Verisk CargoNet assisted law enforcement efforts tied to an indictment related to an organized, multi-state cargo theft operation that allegedly took nearly $5 million in stolen goods through impersonation tactics.

Read More →
Hands holding several potatoes beneath the headline "What's Your Fleet Potato?" illustrating how simple, unexpected ideas can create meaningful impact in fleet management.
OperationsJune 5, 2026

What Does a Potato Have to Do with Leadership?

From simple process improvements and creative problem-solving to the little moments that strengthen team culture, this conversation dives into the power of unexpected ideas and why innovation doesn't always arrive wrapped in new technology or a major initiative.

Read More →
Podcast mic with LISTEN TODAY! and Truck Chat logo, as well as iHeart Radio, Spotify, and Apple Music Logos
Operationsby Lauren FletcherJune 5, 2026

Looking for a New Podcast for the Road? Start Here!

Looking for a new podcast? Truck Chat delivers fleet leadership insights, industry deep dives, AI discussions, innovations, and real-world stories.

Read More →
Ad Loading...
Collage of WTX Work Truck eXchange: fleet managers networking, learning sessions, and supplier meetings. Text reads “Hosted. Curated. Fleet-Focused.” Apply for Sept 23–25, 2026 in Scottsdale, AZ.
Operationsby Lauren FletcherJune 4, 2026

WTX Fleet Manager Applications Close Soon (and Yes, You Want In)

WTX Fleet Manager Applications close soon for the hosted Work Truck Exchange, Sept. 23-25, 2026, in Scottsdale, Arizona. Limited spots available, apply today!

Read More →
YouTube thumbnail for Work Truck’s Truck Chat series. Large headline text on the left reads “AT THE SHOW” with a subheadline, “Reimbursement: Fleets Biggest Blindspot.” On the right, a man in a gray plaid blazer and white shirt speaks while gesturing with his hand, wearing a wireless microphone clipped to his jacket.
Operationsby Lauren FletcherJune 4, 2026

Did You Know What You Don't See May Be Costing You Big?

As more employees choose personal vehicles (including hybrids and EVs) for business use, companies face new challenges around visibility, insurance, liability, and cost control.

Read More →
Square promotional graphic for Shades of Fleet featuring host Lauren Fletcher against an American flag background. Bold text reads "Veteran Voices" and "From Military Service to Fleet Leadership." The image promotes a conversation with fleet professionals about military experience, leadership, teamwork, and transitioning into civilian fleet careers.
OperationsJune 3, 2026

Veteran Voices in Fleet | How Military Service Shapes Fleet Leaders

Across every perspective, one message is clear: the experiences gained through military service continue to influence how veterans contribute to the fleet industry every day.

Read More →
Ad Loading...
Collage-style feature image of fleet industry veteran Robert Martinez throughout different stages of his life and career, including vintage motorcycle photos, NYPD fleet operations, leadership roles, family moments, and retirement years, with bold text reading “Robert Martinez: Fleet Legend.”
Operationsby Lauren FletcherJune 2, 2026

The Fleet Lessons That Don’t Show Up on a Spreadsheet

From index cards to predictive maintenance, Robert Martinez shares the hard-earned leadership lessons that shaped nearly 40 years in fleet.

Read More →