Work Truck Solutions announced Mike Hyde has joined the team as the new upfit sales manager. The company said this strategic move underscores its ongoing commitment to serving the unique needs of upfitters, dealers, and OEMs.

With more than 20 years of experience focused on strategic initiatives for upfitters, OEMs, and dealer groups, Hyde brings a wealth of industry insight and a proven track record of innovation to his new role. 

Throughout his career, Hyde has sought opportunities to enhance ROI and accelerate performance for the customers with whom he partners, which Work Truck Solutions said aligns with its philosophy.

“Mike’s extensive experience with the uniqueness of upfitter needs, OEM strategies, and dealership sales processes makes him the ideal leader to drive this critical portion of our mission forward,” said Aaron Johnson, CEO at Work Truck Solutions. “His deep-rooted relationships, commitment to driving results for customers, and strategic mindset will be instrumental in expanding value for our upfitter partners, while also growing our footprint,” added Johnson.

Along his career path, Hyde has played a pivotal role in modernizing how upfitted vehicles are marketed and sold, including pilot programs and regionally-tailored advertising initiatives that drove increased engagement and revenue.

During his two-plus decades focusing on the needs of those in the commercial automotive space, Hyde has cultivated deep partnerships with key players—including body manufacturers, equipment specialists, dealer-aligned fabrication groups, and OEMs. 

Work Truck Solutions said these business relationships with industry leaders exemplify his partner mindset and align well with the company’s goal of fueling greater synergies between dealerships and the companies that build the chassis and bodies on which their customers rely. 

“I’m thrilled to join a company that understands the critical role upfitters play in the commercial vehicle landscape, and to further solidify focus on assisting these businesses in growing their capabilities, efficiencies, and bottom lines. Work Truck Solutions is uniquely positioned to support the entire ecosystem—from upfitters, to OEMs, to end-users—and I look forward to helping our partners thrive,” Hyde said.