Miss This? Certified History: ASE Celebrates 50 Years
ASE Instructor Training Conference Focuses on Workplace Challenges
The keynote panel discussion, entitled the “The 2 Percent Solution," featured several female automotive service professionals, students, and instructors.

The keynote session was moderated by Catherine “Cat” Treanor, UK business development manager for Electude.
Photo: ASE
A panel discussion, focused on making training programs and workplaces more welcoming to everyone, including women and other underrepresented groups, kicked off the in-person ASE Instructor Training Conference held earlier this month in Frisco, Texas.
The keynote panel discussion, entitled the “The 2 Percent Solution," featured several female automotive service professionals, students, and instructors.
“We had great expectations for our panel, and it exceeded everything we had hoped for,” said Mike Coley, president, ASE Education Foundation. “We had a frank and honest discussion on how we can increase the number of female service technicians and how to make females feel more welcome in schools and in the workforce. I cannot thank the panelists enough for sharing the challenges they have faced in school and in the industry, and how they have created opportunities for themselves to be successful professionals.”
The keynote session was moderated by Catherine “Cat” Treanor, UK business development manager for Electude. The other panelists included:
Missy Albin, Navistar master diesel mechanic, Taylor & Lloyd, Inc.
Lou Bramante, automotive instructor, Vineland Senior High School.
Raven Hartkopf, collision discipline lead, Colin College.
Jenny Kovacs, Ford master technician, C. Harper Ford.
Joe Laubhan, service director, Classic Chevrolet.
Vanessa Retsos, Chevrolet service technician, Classic Chevrolet.
Paulina Sanchez, shop owner and collision repair student at Colin College.
“We have a shortage of technicians, an aging workforce, a negative stereotype, a lack of new talent and a tidal wave of new technology,” said Treanor. “The answers to all these challenges is diversity. We need diversity of gender, ethnicity, of age, physical attributes and more.”
The discussion focused on some of the challenges that females face in school and in the workplace, including the perception of not being able to do the job, not be taken seriously, being stereotyped into a certain job, trying to get that first job and the lack of support from others.
The panel and the audience provided suggestions to help increase the number of females in schools. The ideas included increasing shadowing opportunities, giving high school students the option to explore automotive classes to see if they like them, providing facts to potential students about the advantages of the industry and financial benefits they could achieve, creating a safe environment for students, eliminating the term non-traditional, and working with administrators and counselors to encourage female students to participate in automotive programs.
“The only way we can solve things as an industry is if we work together,” said Coley. “Everyone who attended our panel wants to increase diversity in the workforce and work on solutions to increase the number of females attending tech schools and taking automotive classes in high school. Our goal is to build the next generation of our industry and make industry educational opportunities available to everyone.”
More Maintenance & Uptime

BendPak Delivers OctaFlex, World’s First Eight-Arm Lift
BendPak is now shipping its OctaFlex 12DPS two-post lift. OctaFlex makes cab-off repairs, EV battery replacement, and other demanding tasks. BendPak has spent the last two years refining it based on customer feedback and lab testing.
Read More →
Cooper Tires Introduces the All-New Discoverer HT
The all-new Cooper Discoverer HT highway mixed-terrain tire promises consistent and reliable performance for the drivers who drive with purpose, depending on their vehicles every day.
Read More →
Mack Trucks Enhances MyMack App to Improve Customer Productivity
Drivers can now access the Mack Trucks Digital Driver Guide through the MyMack app, rather than visiting websites or scanning a QR code. Mack continues to improve the app, which is available for download from the Apple Store and Google Play.
Read More →From Our Partners
Basic Tracking vs Next Generation Fleet Technology
Sponsored by AT&T Business

5 Facts Every Fleet Manager Should Know About Embedded Telematics
Sponsored by Stellantis/Mobilisights

How AI Video Telematics Boosts Driver Safety and Helps to Avoid Unnecessary Costs
Sponsored by Verizon Connect

Charting the 8 Bottom-Line Benefits of Workforce Optimization
Sponsored by Verizon Connect


Volvo Trucks Launches New Silver Service Contract
Volvo Trucks North America is launching a new Silver Service Contract that adds powertrain repair coverage, helps maximize uptime, and gives fleets one predictable monthly payment.
Read More →
Continental Launches New Generation 5 Fuel-Efficient Regional Tires
The Conti HSR 5 EP and Conti HDR 5 EP are Continental’s new fuel-efficient regional tires, which were designed for regional applications, feature advanced tread, and deliver improved removal mileage compared to their predecessors.
Read More →
The Repair Took Four Hours. Where Did the Other Six Days Go?
How fleets can find, measure and shrink administrative downtime with nothing more than their last 20 repair orders
Read More →
Entegral & GEICO Partner to Enhance Auto Claims Experience
GEICO is deploying Entegral technology to support more efficient claim routing, clearer appointment communications, and more informed repair-provider selection.
Read More →
BendPak Opens Third Distribution Center to Accelerate Delivery
With the opening of a new distribution center in Milford, Connecticut, BendPak has expanded its network to deliver to 92% of Americans in two days or less. The company now operates three distribution centers.
Read More →
New STLE Special Report Examines Next-Generation Gear Lubricants for Electric Vehicles
Achieving the right balance of efficiency, durability, and electrical performance is critical in high-speed electric-vehicle drivetrains. The Society of Tribologists and Lubrication Engineers (STLE) released its new special report about EV lubrication.
Read More →
The Lost Art of Refrigerant Recovery
As new A/C refrigerants enter the market, fleet shops may already have many of the tools they need to service them. Here’s why revisiting basic refrigerant service skills could save equipment costs and get trucks back on the road faster.
Read More →
