Ford F-Series Remains Top Selling Pickup, Despite Fleet Sales Drop

Ford F-Series sales totaled 787,422 in 2020, making it America’s best-selling pickup for the 44th straight year, but the truck maker estimates fleet sales were off 26.3%.

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January 6, 2021

Ford F-Series Remains Top Selling Pickup, Despite Fleet Sales Drop — Fourth quarter retail sales adjusted for F-150’s transition were up 4%.
Photo: Ford

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Ford F-Series sales totaled 787,422 in 2020, making it America’s best-selling pickup for the 44th straight year, according to Ford. Fourth-quarter total industry vehicle sales totaled approximately 4.3 million vehicles, according to a recent sales report from Ford, just a small decline of 2.8% over a year ago. Ford estimates while the retail industry was up 2.7%, fleet was off 26.3%.

The month of December finished the year strong with industry sales up 5.2% compared with one year ago, equating to a 16.9 million total vehicle SAAR.

But, Ford reports that fourth quarter retail sales adjusted for F-150’s transition were up 4% – outperforming the estimated retail industry gain of 2.7%.

Sales of the all-new 2021 F-150 began in December, with more trucks in transit, while currently averaging just six days on dealer lots. Ford noted that sales were impacted by lower F-150 inventories from the lingering effects of the second-quarter coronavirus production stoppage leading up to the all-new F-150 transition. Super Duty sales maintained a strong selling pace and were up 14.1% while overall 2020 F-150 sales were off 32.7%.

Topics:Truck Sales Ford F-150 Vehicle Research

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