UTA Convention Goes Virtual
The UTA Board of Directors has decided to hold the UTA’s 21st annual convention virtually this year, due to the guidelines mandated by the ongoing pandemic.

Photo: UTA
The UTA Board of Directors has decided to hold the UTA’s 21st annual convention virtually this year, due to the guidelines mandated by the ongoing pandemic.
“The health and well-being of our members is paramount,” said UTA President Craig Kendall. “By transitioning to a Virtual Convention, UTA members will be able to enjoy many of the Convention’s best features from the safety and comfort of their business or home offices.”
The agenda is still being finalized for the event. Some exciting items ready to be announced is the session on "A Used Truck Market and Valuation Update with Steve Tam, Chris Visser, and Josh Giles." In addition, Chris Kuel, of Armada Corporate Intelligence, will present the economic keynote. There will also be a timely Workshop on Digital Selling in Uncertain Times.
As always, the Dealer Group’s Individual Member Awards will be announced, as well as the Lifetime Achievement Award.There will also be a Vendor Expo. A Virtual Convention also allows for some new learning and networking experiences. For example, special “rooms” or chat areas will be set up for different groups such as UTA’s Young Members Committee and the Dealer Group. The UTA will also provide plenty of time for unique networking events.
“Undoubtedly, a Virtual Convention is a different experience,” said UTA’s Convention Committee Chair, Terry Williams. “But one thing will be the same: UTA members will once again ‘come together’ as a family to prepare for the business year that lies ahead and support one another as they always have.”
UTA’s Annual Convention was held on Nov. 11, 2020 from 9:30 am to 2:15 pm EST. Attendeesed gathered in hundreds of locations.
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