Fleets keep rolling out new tech, but the behavior change never shows up. Why? In this At The Show quick conversation, we chat with Dr. Alison Betz of ABA Technologies about how fleets can actually make training stick. Because buying new tech or launching a new safety program is one thing. Getting people to use it consistently is a whole different challenge.
Dr. Betz breaks down the three core areas her team supports: Aligning systems and processes, improving onboarding and training, and strengthening value-based safety programs. Their approach centers on collaborative coaching and creating environments where real behavior change lasts, not just for a week but long enough to show real results.
We also dig into the trend everyone’s talking about. Change management. Fleets are investing in new tools and initiatives, but often hit roadblocks when it’s time to roll them out. Without tying technology to the exact behaviors and outcomes a company needs, performance stalls, and ROI never materializes.
And because this is the fleet world, Dr. Betz shares what keeps her coming back. The people. Passionate, welcoming, and always ready to help, even when they technically compete. It’s what makes this industry feel more like a family than a conference floor. If your fleet is looking to boost safety, improve training, or finally achieve full adoption of new processes, this quick chat is a solid place to start.